Paul Schmidt — June 18, 2018 — June 18, 2018 When’s the last time you optimized your Google My Business profile? During the last 6-9 months, Google has been testing new features that local businesses can use to enhance their local search presence. With last month’s announcement from Sparktoro about mobile click-through-rate (CTR) plummeting over … Continue reading 4 New “Google My Business” Features You Should Be Using
Liz Bardetti — June 7, 2018 — June 7, 2018 Did you know 76% of Millennials would take a pay cut to work for a socially responsible company? Your employees want to get involved within their communities, they want to give back and they want to be supported for doing so! However, engaging employees in … Continue reading 5 CSR Software Features Your Employees Will Love
Virginia Franco — May 26, 2018 Follow @VAFrancoResumes— May 26, 2018 You’ve probably noticed LinkedIn is in continuous flux, with tweaks to the interface and new features rolling out fairly regularly – often with little to no warning. To make thing even more complex, rollouts occur in waves so one user might have a new … Continue reading 4 Features Job Seekers Must Know About on LinkedIn
Kelechi Udoagwu — May 16, 2018 Follow @kelechiudoagwu — May 16, 2018 We live in interesting times where every industry is changing rapidly because of the infusion of technology – Retail, Transportation, Healthcare, Agriculture, Fashion, Manufacturing – no one is exempt. To build a business that survives and thrives in these times, entrepreneurs and their … Continue reading 3 Innovative Features Built On Social Media Business Owners Can Use
Instagram has expanded its booking and payments feature so that users can make dinner reservations, buy tickets or book a service without leaving the app. Amy Gesenhues on May 8, 2018 Instagram is rolling out new ways for businesses to interact with their followers and is expanding the booking and payments feature it began … Continue reading Instagram rolls out new messaging features for business profiles, expands action buttons to more third-party apps
The social media company made this announcement — and many others — at F8, its developer conference in San Jose. Robin Kurzer on May 2, 2018 Facebook introduced new analytics features — including a tool to track customer journeys through multiple channels — on Tuesday at its F8 developer conference. Journeys is the most … Continue reading Facebook unveils new analytics features, including a tool to track the omnichannel journey
Advertisers will now have more ways to test ads and a new dashboard to track split-test KPIs. Amy Gesenhues on April 3, 2018 Facebook is adding new features to its A/B split-testing feature for advertisers and making it available from within the Quick Creation workflow. The A/B ad-testing option, launched in October of last … Continue reading Facebook expands A/B ad-testing capabilities & adds reporting features
Bing ‘Intelligent Search’ Features Increase In Speed by Laurie Sullivan , Staff Writer @lauriesullivan, March 27, 2018 Microsoft has announced an update to Intelligent Answers using Intel’s field programmable gate array (FPGA) semiconductor chips, allowing Bing to read and quickly analyze billions of documents across the web and provide the best answer in a fraction of … Continue reading Bing ‘Intelligent Search’ Features Increase In Speed
Robert Woo — March 16, 2018 — March 16, 2018 Pixabay What is your average conversion rate on your e-commerce site? Do you know? To give you a baseline, the average conversion rate for retail sites in 2017 was around 2.5% to 3%. Considering that we’re talking about billions of dollars in sales here, you … Continue reading 15 Must-Have Features for E-Commerce Sites
Columnist Brett Middleton explores three commonly underused AdWords features that can have a big impact on performance: ad variations, Gmail ads and campaign experiments. Brett Middleton on January 19, 2018 The wonderful thing about AdWords is that we all have our favorite ways to utilize it. We PPC practitioners each have our favorite reports … Continue reading 3 AdWords features you’re probably underutilizing
