It’s time to move beyond “people-based marketing” as a catchphrase and jump on board. Columnist Mike Sands discusses how it will help brands connect with people and create more relevant messages. Mike Sands on March 9, 2016   “It was the best of times, it was the worst of times.” While this quote was made … Continue reading 5 reasons people-based marketing will turn fed-up consumers into brand-loyal fans →