Female CMOs Lead In Brands Delivering Customer Experience by Laurie Sullivan , Staff Writer @lauriesullivan, September 12, 2018 Seven of the top 20 brands in the fourth annual Brand Relevance Index (BRI) released Wednesday have female CMOs or heads of marketing. Netflix at No. 4, Google at No. 6, Samsung at No. 7, LEGO at No. … Continue reading Female CMOs Lead In Brands Delivering Customer Experience
Tag Archives: Female
4 Ways Female Marketers (& All Women in the Workforce) Can Rise Above the Competition
Jenn Villa — June 14, 2018 — June 14, 2018 Free-Photos / Pixabay No matter the company, women in the workforce face a fair share of gender stereotypes. This is true, and we would never negate this fact. But all bias aside, there are many ways women unintentionally undermine their own business success. According to … Continue reading 4 Ways Female Marketers (& All Women in the Workforce) Can Rise Above the Competition
9 Tips on How to Make Female Entrepreneurship Move Forward
Greetje den Holder — March 1, 2018 Follow @GdenHolder — March 1, 2018 For the past few decades, there has been a huge gender disparity between the number of startups, particularly in the tech industry. In addition, we can all easily list names like Zuckerberg, Bezos, Gates, Jobs, Branson, Dell, and Gates but how about … Continue reading 9 Tips on How to Make Female Entrepreneurship Move Forward
Male vs. Female: In Email Marketing, Does Gender Matter?
James Glover — February 22, 2018 Follow @coherentpath — February 22, 2018 The gender in marketing debate has been percolating for a while. You might, for instance, recall the news – and ensuing debate – that Target decided to remove references to “boys” and “girls” in its toy department. Since then, more retailers have followed … Continue reading Male vs. Female: In Email Marketing, Does Gender Matter?
Busting Female Freelancers Through the Glass Ceiling
Joshua Waldman — February 20, 2018 Follow @billyapp — February 20, 2018 According to PayPal’s US Freelancer Insights Report, two-thirds of US freelancers are female. Yet, according to a recent report by HoneyBook that looked at over 200,000 of their invoices, a huge pay gap exists between men and women. How much of a gap? … Continue reading Busting Female Freelancers Through the Glass Ceiling
Female Entrepreneur: How To Be The Best Version of Yourself
Greetje den Holder — May 24, 2017 Follow @GdenHolder— May 24, 2017 “While the numbers are growing, there are still too few female investors and startup entrepreneurs, making it more challenging to raise capital and find mentors,” says Megan Smyth, CEO and co-founder of FitReserve. Although more women are embracing entrepreneurship, the female entrepreneur often … Continue reading Female Entrepreneur: How To Be The Best Version of Yourself
Where the VC Dollars Are—and How Female Entrepreneurs Might Benefit
by Molly Greenberg December 18, 2015 Follow @mollygreenbergDecember 18, 2015 According to the most recent Female Entrepreneur Index (FEI), the U.S. has the world’s highest number of female entrepreneurs. This represent a full-scale boom, and while the trend is promising for the future of women in the business world, women receive some of the lowest … Continue reading Where the VC Dollars Are—and How Female Entrepreneurs Might Benefit
Crazy Important Lessons from Fortune 500 Female CEOs
Paul KeijzerAugust 28, 2015 There are generalized views about the Best and Worst Industries for Women to Work in based on the number of female leaders holding top positions. There’s no secret about the fact that IT is generally still viewed as a “Boys Club” but if you take a look at the top 3 … Continue reading Crazy Important Lessons from Fortune 500 Female CEOs
5 Tested Steps to Create a Female Friendly Workplace
Paul KeijzerJuly 27, 2015 I don’t have to talk about the advantages of creating a gender diverse workplace anymore. I’ve done that in many previous articles and blogs, such as Companies Who Got Gender Diversity Right and Businesswomen on Top – Views on Gender Diversity. And of course our first ever research report on Women@Work … Continue reading 5 Tested Steps to Create a Female Friendly Workplace