Tag Archives: Fighting

Fighting Online Abandonment – It’s Easier Than You Think

David PooleAugust 27, 2015 Cart abandonment is the scourge of digital commerce. Every day, businesses see revenues slip away from them because customers give up on the transaction before completing it. Right now, the global average for abandonment is 76%. More than three-quarters of those who start an online transaction don’t finish it. That is … Continue reading Fighting Online Abandonment – It’s Easier Than You Think →

Fighting a Losing Battle With an Army of Broken Promises

Making Money

Ian JindalJuly 27, 2015 Fans of the actor Tom Cruise are probably familiar with the phrase ‘show me the money’ – a totemic line from the 1996 movie Jerry Maguire. You don’t need to have seen the film to get what the point of the line is; money talks, and the mess-that-bulls-leave-behind walks. The bottom … Continue reading Fighting a Losing Battle With an Army of Broken Promises →

Pinterest Ups Its Spam Fighting Efforts: Cuts Number Of “Spam Clicks” In Half

Site says the system it has in place can fight an attack in milliseconds versus the four-plus hours it would have taken a year ago. Amy Gesenhues on February 20, 2015 Pinterest has upped its game against spam, claiming to have cut the number of Pinners who click on spam in half during the last … Continue reading Pinterest Ups Its Spam Fighting Efforts: Cuts Number Of “Spam Clicks” In Half →

Protect Your Brand: Maximize your Marketing Budget by Fighting Online Counterfeiting

Marketing Guide

By Alex Gutman, Published November 12, 2014 Ecommerce is on the rise, shattering records with every holiday season. If Alibaba’s recent IPO on Wall St. is any indication, the time is now to double your efforts in the ecommerce arena. However, with these amazing opportunities to grow your brand’s bottom line, come efforts to exploit … Continue reading Protect Your Brand: Maximize your Marketing Budget by Fighting Online Counterfeiting →

Fighting Marketing Fatigue: Proof You Can Increase Message Frequency And Still Win

Marketing Guide

by Francois Laxalt, Oct 22, 2014 Digital marketers are under pressure to increase the number of messages in order to drive revenue. But can we deliver all these messages and do it in a way that increases conversions and reduces marketing fatigue? The Evidence Speaks The marketing fatigue phenomenon was the subject of a first-of-its-kind … Continue reading Fighting Marketing Fatigue: Proof You Can Increase Message Frequency And Still Win →