Marketers Struggle To Find Customers, Spend A Bit More On Ads To Reach Them by Laurie Sullivan @lauriesullivan, October 31, 2022 Data released from Skai, an omnichannel performance marketing company, shows marketers spent slightly more to advertise in Q3 compared with the prior quarter as they struggled to find customers. Retail media rose 45%, while … Continue reading Marketers Struggle To Find Customers, Spend A Bit More On Ads To Reach Them
By Shalene Gupta October 10, 2022 For people lucky enough to be working their dream jobs, work might seem like a home away from home, but for far too many Americans, it’s nowhere close. According to a new Glassdoor survey, 43% of employees have witnessed or experienced discrimination at work, while nearly a third … Continue reading Glassdoor is making it easier for employees to find a job that lines up with their values
By Jeff Beer October 09, 2022 The advertising industry lost one of its icons with the September 30 passing of Wieden+Kennedy cofounder Dan Wieden at the age of 77. As I wrote last October, when Wieden’s agency cofounder David Kennedy died at the age of 82, if there was a Mount … Continue reading Ad industry titan Dan Wieden’s legacy is how to find and cultivate creative talent
By Clint Rainey September 07, 2022 The Federal Trade Commission (FTC) is ordering Credit Karma, the free personal-credit monitoring site, to pay $3 million to users who received “false ‘pre-approved’ credit card offers” that ended up hurting their credit scores. The agency filed a complaint alleging that from February 2018 to April 2021, Credit … Continue reading Credit Karma might owe you money over fake ‘pre-approved’ card offers: Here’s how to find out
Look for skills and potential instead of specific experience. Constantine von Hoffman on August 17, 2022 Despite layoffs at high tech companies, hiring people with tech skills doesn’t seem to be getting any easier. There are currently 695,077 open computing jobs nationwide, according to Code.org. Compare that to the 79,991 computer science students who graduated … Continue reading A new way to find the tech talent you need
Galling Websites: People Can’t Find What They’re Looking For, So They Switch Brands by Ray Schultz , Columnist, August 10, 2022 Email teams are usually stuck with the cleanup when a customer abandons a cart. But many shoppers never even get to the checkout stage because they can’t find what they’re looking for, judging by … Continue reading Galling Websites: People Can’t Find What They’re Looking For, So They Switch Brands
How to Find the Perfect Startup Niche Deanna Ritchie / 25 Jul 2022 Millions of would-be entrepreneurs dream of the opportunity to launch a successful startup. But before you spend your first dollar or land your first client, you need to find a niche for your business. It’s not enough to have a good … Continue reading How to Find the Perfect Startup Niche
By James Vincent July 13, 2022 Market conditions, rising inflation, and worldwide uncertainty due to war and supply-chain issues are impacting businesses of all kinds and sizes. Some investors and boards are advising companies to cut costs and freeze hires, and some businesses have already started laying off large chunks … Continue reading How to find opportunities in a financial crisis
By Sy Mukherjee June 20, 2022 Ling Shao’s 3-year-old autistic son struggles to communicate. “My youngest son, he has almost a calcified part of his forehead because he bangs it on the floor so much because he’s frustrated, and he can’t communicate what he wants,” she says. “It’s heartbreaking.” Shao, who is the … Continue reading How a tech startup is using AI to find better treatments for autism
By Kathleen Davis June 20, 2022 There are a lot of things that make for a good job: fair pay and benefits, a boss who treats you with empathy and respect, an inclusive culture, and friendships with colleagues. But there’s one aspect of a “good job” that’s a little bit harder to pin … Continue reading This is how to find meaning in any job
