Tag Archives: Fintech

Is There a Fight Brewing Between Fintech and Banks?

Financial Technology

David DeCorte — January 8, 2020 One of the nation’s largest banks has been taking heat from customers in recent months. No, it’s not about unanticipated fees or problems with security. Instead, the issue is the bank’s sudden decision to cutoff a popular fintech service. According to the Wall Street Journal, PNC bank customers find … Continue reading Is There a Fight Brewing Between Fintech and Banks? →

Fintech Trends Paving the Way to the Future in Banking

Financial Technology

Caterina Bassano — October 9, 2019 Follow @ktbassano Image by Rawpixel.com For businesses in the financial services industry, the disruption caused by technology-led changes has been non-stop. The scope of fintech has grown way beyond the basic functionalities of online banking, and now encompasses developments that extend to messaging technology for marketing financial services, 24/7 … Continue reading Fintech Trends Paving the Way to the Future in Banking →

5 Quick Content Marketing Tactics for Fintech Lead Generation

Content Marketing

Ashley Poynter — April 28, 2019 Follow @acegrl — April 28, 2019 Fintech lead generation is a hot topic as fintechs are increasingly under pressure to drive new leads and business. Both established players and startups in the fintech space are battling for the limelight. Fintechs face a unique twist to traditional marketing woes – … Continue reading 5 Quick Content Marketing Tactics for Fintech Lead Generation →

Fintech Startup Formula Part II: Content for Conversions

Financial Technology

Ashley Poynter — February 12, 2019 Follow @acegrl — February 12, 2019 If you missed Part I, it laid the groundwork for successful content growth hacks for fintech startups. As a refresher, growth hacking is centered on the fastest ways to increase revenue. With content, we’re looking at the fastest ways to see new revenue … Continue reading Fintech Startup Formula Part II: Content for Conversions →

Fintech Marketing Playbook: Maximizing Marketing ROI For Fintechs

Financial Technology

Ashley Poynter — November 14, 2018 Follow @acegrl — November 14, 2018 Fintech companies have reached a tipping point and have pressed beyond the early stages of hype. According to the EY FinTech Adoption Index 2017, more than 20 markets are on the verge of mainstream adoption. The index notes that the adoption rate of … Continue reading Fintech Marketing Playbook: Maximizing Marketing ROI For Fintechs →

4 Practical Ways to Prepare Your Small Business for an Evolving Fintech Playground

Financial Technology

Alan Rita — November 6, 2017 Earlier this year, futurist and tech billionaire Elon Musk ruffled the internet when he declared that we should be more worried about artificial intelligence than we are about a North Korean invasion. Even though the idea of an AI-controlled world is somewhat far-fetched for many of us, there’s a … Continue reading 4 Practical Ways to Prepare Your Small Business for an Evolving Fintech Playground →

The Importance of Content in Fintech and the Way to Do it Right

Financial Technology

Barbara McKinney — September 29, 2017 — September 29, 2017 The financial sector is in luck. New technology has introduced it to newer tools in the form of software provided by Fintech companies. At the rate the Fintech industry is growing right now, financial institutions such as banks and accounting firms will have a lot … Continue reading The Importance of Content in Fintech and the Way to Do it Right →

Customer Experience in FinTech: Where Users’ Needs Come First

Customer Experience

Sandra Wrobel-Konior — December 18, 2016 Follow @sandricz— December 18, 2016 Customer experience is now becoming one of the most important factors to merchants, and this approach is going to increase. New products and services must be customer-centric, with a greater level of convenience. Otherwise, there are fewer chances to attract or retain the audience. … Continue reading Customer Experience in FinTech: Where Users’ Needs Come First →

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