Called Fusion, it is designed to help publishers manage the transition away from Flash. Barry Levine on July 20, 2016 Although Flash technology is fading out, it appears to be dragging out its death scene like a small-time actor relishing the moment. Publishers making the transition to HTML5 video ads, then, might still want … Continue reading Ad tech firm Likqid Media launches publisher solution that can handle either HTML5 or Flash video ads
by Scott Barnett July 12, 2016 One of the more heavily discussed items at Facebook’s recent F8 conference was Facebook’s news feed. It appears that more publishers are taking to Facebook to share their stories and get more eyeballs. Of course, this provides both benefits as well as drawbacks to the local publisher. A very good … Continue reading Facebook’s News Feed – Why Your Posts Aren’t Being Seen
by Lori Haberman July 2, 2016July 2, 2016 Many organizations struggle with the decision to hire a consulting firm to provide strategic guidance. Traditionally, strategic direction has been the domain of chief officers and vice presidents, and tactical consulting might be the area that is outsourced. So, why hire a strategic consulting firm? There are … Continue reading 7 Reasons to Hire a Strategic Consulting Firm
by Elizabeth Harr March 1, 2016March 1, 2016 The undifferentiated professional services firm—there are a lot of you out there. It happens innocently enough. Firms grow early on as they grab business by being all things to all people. As easy as that initial undifferentiated climb can be, executing a sustained growth strategy when you … Continue reading Building a Growth Strategy for the Undifferentiated Firm
Called Barometric, the service uses street addresses of homes as the consistent ID across devices and into physical retailers. Barry Levine on February 25, 2016 at 2:47 pm Attribution is one of the trickiest requirements of digital advertising. You need to know if your ad spend is resulting in sales, but how can you tell … Continue reading Ad Tech Firm AdTheorent Launches Public Version Of Its Internal Attribution System
The offering provides Content Audit and Content Search to rate the content engagement of your site or competitors’. Barry Levine on November 24, 2015 From the Moz Content page Creating content that engages users is no easy trick. To help marketers with that magic, inbound marketing analytics software provider Moz is today announcing its Moz Content … Continue reading Marketing Analytics Firm Moz Adds A New Content Tool
Ayodeji OnibalusiOctober 19, 2015 Marketing is the most important aspect of building a successful brand. With demand in digital marketing taking an upward tick, brands are increasingly seeking the services of digital marketers. However, brands are usually left short-changed as there are no official rules or systems in place to distinguish thorough-bred digital marketers from … Continue reading 8 Ways to Hire the Right Digital Marketing Firm for Your Brand
Karl FeldmanOctober 15, 2015 It’s something we can all relate to: first, there are the growing pains or emerging issues that begin to raise red flags. Next come the discussions, opinions, and committee meetings attempting to get to the root of the problem. Unfortunately, all of this talking and planning often ends in a gridlock, … Continue reading Why Your Firm Should Use Research as a Catalyst for Change
After demanding the false claims and robocalls stop more than a year ago, Google brings legal action against the agency. Ginny Marvin on September 17, 2015 On Wednesday, Google took legal action against a search marketing firm for allegedly making illegal automated calls to small businesses and falsely claiming to be working for or with … Continue reading Google Sues SEO Firm For Making False Partnership Claims In Illegal Robocalls
Lee FrederiksenJune 25, 2015 Today, your firm’s transparency and perceived authenticity matter more than ever. Buyers and industry influencers want to know everything there is to know about you – and they want bone-deep truth, not fluff or airy claims. With this new expectation of radical transparency, employee advocacy has become a tremendous asset for … Continue reading Are Your Employees Advocates for Your Firm?
