Aneeca Younas Last updated: 18 March 2022 Financial companies are often under immense public scrutiny. A single mistake could lead to a scandal that destroys a company’s reputation, and the careful handling of their image is crucial if they want to keep running smoothly. That’s why it pays to hire a public relations firm that … Continue reading Best Financial PR Agencies & Services : Top Financial PR Firms to Help Your Business
Krishi Chowdary Last updated: 17 March 2022 It’s paramount for businesses of every kind to create a positive brand image, more so now than ever. This is because customers factor in the brand feel in their decision-making process. And the same is true for fintech companies as well. There are a plethora of fintech companies … Continue reading Best Fintech PR Agencies & Services : Top Firms to Boost your Fintech Business
Mapping The Customer Odyssey: Large Firms Say They’re Good At It by Ray Schultz , Columnist, November 12, 2020 Customer journey mapping is a complicated science. But bigger firms are grasping it, judging by The Enterprise Perspective on Customer Journey Mapping, a new study by Ansira done in partnership with Ascend2. Of the enterprise companies, … Continue reading Mapping The Customer Odyssey: Large Firms Say They’re Good At It
Here are some encouraging stories from marketers who made quick changes to adapt. Wendy Almeida on March 31, 2020 The massive disruption of COVID-19 is forcing many of us to rethink everything we do. And right now, our community needs fresh ideas on how to manage the overwhelming situation. Here are some encouraging stories from … Continue reading COVID-19 stories: Marketers, martech firms pivot as world goes online
Leading Website Design Firms and What They Do for You Jawad Alalawi, March 27, 2020 An effectively designed website appeals to your customers and leads to improved profits. Unfortunately, many website owners focus on designs that appeal to their own tastes and miss out on increased business. This is one of the most important reasons for … Continue reading Leading Website Design Firms and What They Do for You
Peter Daisyme — January 29, 2020 Even within an industry, disruption occurs in fits and starts. In some areas of finance, tech quickly took root. Tech leaders like Amazon embraced e-commerce before the new millennium. Payment systems went digital before many banks even had a website. But until recently, tech companies have largely stayed out … Continue reading Cash-Flow Management Counts For Tech Firms
Daniel Payne — October 30, 2019 Last week The Atlantic published a piece about the bursting of the “not-come bubble”. They refer to the unicorn companies like Uber, Lyft, WeWork and Peloton which became overvalued by masquerading as tech firms. A few years ago, two major trends happened that in my mind, caused this bubble … Continue reading Startups Masquerading as Tech Firms is Not Paying Off For Investors
Data Adolescence: Most Enterprise Firms Are At the Low End Of Maturity by Ray Schultz , Columnist, October 25, 2019 Most enterprise marketers use over five channels. But three channels get 70% of the spend: digital advertising, email and websites, according to State of Audience Management Maturity 2019, a study by Merkle and MarTech Advisor. … Continue reading Data Adolescence: Most Enterprise Firms Are At the Low End Of Maturity
Lee Frederiksen — July 3, 2019 Follow @hingemarketing — July 3, 2019 Post merger or acquisition, most leaders are focused on the quantifiable steps of the integration such as cutting costs and streamlining efficiencies. While that’s all well and good, I’m going to walk out on a limb here and suggest a slightly novel prioritization … Continue reading An M&A Integration Checklist for Professional Services Firms that Puts Your People First
Tim Asimos — August 2, 2018 Follow @timasimos — August 2, 2018 27707 / Pixabay “Content-first” is a philosophy that leading digital agencies have adopted to guide their clients’ websites in a more efficient direction and to ultimately create a better user experience (UX). Naturally, a content-first approach recognizes content (messaging, copy, images, video, downloadables, … Continue reading A Content-first Approach to Redesigning Your Firm’s Website
