Banana Boat And Lotame Share Results From First Video Cookieless Targeting Campaign by Laurie Sullivan @lauriesullivan, July 13, 2022 Lotame will release data on Wednesday detailing a video campaign with Banana Boat that tests the performance and the scale of programmatic audience targeting with and without third-party cookies. “The concept of cookieless is new, and … Continue reading Banana Boat And Lotame Share Results From First Video Cookieless Targeting Campaign
‘New Economy’ Brands First To Cut Back Due To Headwinds In Actual Economy by Joe Mandese @mp_joemandese, July 8, 2022 The “new economy” advertising sector is the one feeling the biggest pinch from the trend of the general economy. That’s the consensus of a panel of ad industry experts queried by Wall Street securities analyst … Continue reading ‘New Economy’ Brands First To Cut Back Due To Headwinds In Actual Economy
The Zeta Marketing Platform will now be available to the large market of AWS customers. Kim Davis on June 1, 2022 Zeta Global has announced that its Zeta Marketing Platform (ZMP) will become available in the Amazon Web Services Marketplace. The Marketplace does list individual martech solutions such as marketing automation platform Mautic and Suite … Continue reading Zeta becomes first marketing platform to join the AWS marketplace
Download the buyer’s guide today! Pamela Parker on May 19, 2022 Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. It’s been around too long to benefit from “shiny new object” syndrome, yet its true believers are fully appreciative of … Continue reading Unveiling our first MarTech Intelligence Report on email marketing platforms
Meta reportedly plans to release its first AR glasses in 2024 Mark Zuckerberg apparently sees them as an ‘iPhone moment’ for Meta. J. Fingas @jonfingas April 13th, 2022 Karissa Bell Meta has been conspicuously eager to stake its future on augmented reality and the metaverse, but a new report from The Verge might shed light … Continue reading Meta open its first physical store May 9th
By David Landsel April 20, 2022 When Cincinnati-born brothers Tony and Austin Ferrari decided to open the coffee shop of their dreams in 2019, they landed almost immediately on the city’s Camp Washington neighborhood. There, tucked into a residential section at the heart of this isolated, working-class area—until then, known best for … Continue reading You can still open your dream coffee shop, but you might have to move first
Considering Working With B2B Influencers? Read This First by Justin Levy , April 21, 2022 The following was previously oublished in an earlier edition of Marketing Insider. Think B2C is the only arena in which marketers leverage influencers to cut through a noisy marketplace and build brand engagement? Think again. In a world where the … Continue reading Considering Working With B2B Influencers? Read This First
By Scott Dust April 05, 2022 When you consider who is in charge of your job satisfaction, who comes to mind? Your most plausible options are likely your supervisor, human resources, or top management. Got your answer in mind? This is actually a trick question, because the answer is “you.” In the post-pandemic era … Continue reading Job hopping shouldn’t be your first instinct. Try ‘job crafting’ instead
DuckDuckGo Debuts First Web Browser by Laurie Sullivan , Staff Writer @lauriesullivan, April 12, 2022 DuckDuckGo may have begun as a private search engine, but on Tuesday it debuted a web browser to run on Macs, now in Beta.DuckDuckGo for Mac on the desktop, with DuckDuckGo for Windows coming soon, allows the company to compete with … Continue reading DuckDuckGo Debuts First Web Browser
By Rob Pegoraro March 30, 2022 For the third time in seven years, Washington and Brussels have shaken hands on a deal to keep customer data flowing—and to keep a certain American social network afloat—across the Atlantic. The new Trans-Atlantic Data Privacy Framework’s provisions for E.U. individuals to seek redress against overreaching U.S. intelligence … Continue reading The new trans-Atlantic data agreement puts E.U. priorities first
