Omnicom Strikes First-Mover Deal With Criteo, Gains Access To ‘Digital Shelf’ Data by Joe Mandese @mp_joemandese, August 24, 2023 Omnicom this morning announced it is expanding its data-sharing relationship with “commerce media” platform Criteo to include “digital shelf data and insights” from Criteo’s retail media network. The companies said Omnicom is the first holding company … Continue reading Omnicom Strikes First-Mover Deal With Criteo, Gains Access To ‘Digital Shelf’ Data
Tag Archives: FirstMover
Omnicom Stikes First-Mover Deal With Criteo, Gains Access To ‘Digital Shelf’ Data
Omnicom Strikes First-Mover Deal With Criteo, Gains Access To ‘Digital Shelf’ Data by Joe Mandese @mp_joemandese, August 24, 2023 Omnicom this morning announced it is expanding its data-sharing relationship with “commerce media” platform Criteo to include “digital shelf data and insights” from Criteo’s retail media network. The companies said Omnicom is the first holding company … Continue reading Omnicom Stikes First-Mover Deal With Criteo, Gains Access To ‘Digital Shelf’ Data
The First-Mover Advantage Myth
Gee Ranasinha — August 1, 2018 Follow @KEXINO — August 1, 2018 There are many games where the player who goes first has a greater likelihood of winning than their opponent. It’s called First-Mover Advantage. In chess, for example, unless both players are equally-matched mega grandmasters, White has a statistically higher chance of winning. In … Continue reading The First-Mover Advantage Myth