What marketers in retail need to do to avoid disappointing holiday sales this year. Kim Davis on August 23, 2023 Current predictions have 2023 global holiday online sales set to reach around $ 1.2 trillion compared with $ 1.14 trillion in 2022 — essentially a flat trend. Retailers are recommended to consider timely discounts, friendly … Continue reading Holiday online sales likely to remain flat YoY
Tag Archives: Flat
Baidu’s Answer To ChatGPT Falls Flat In Demo
Baidu’s Answer To ChatGPT Falls Flat In Demo by Laurie Sullivan @lauriesullivan, March 16, 2023 Baidu, China’s largest search engine, demonstrated its artificial intelligence-powered chatbot Ernie — its rival to OpenAI’s ChatGPT technology and Google’s Bard — on Thursday during a livestreamed press conference held to show off its capabilities. Baidu Chief Executive Robin Li said … Continue reading Baidu’s Answer To ChatGPT Falls Flat In Demo
Linear TV Shows Flat Q4 Ad Growth, Nearly On Par With Digital Media
Linear TV Shows Flat Q4 Ad Growth, Nearly On Par With Digital Media by Wayne Friedman , January 26, 2023 Traditional linear TV — national and local broadcast and cable — will see flat advertising growth in the fourth quarter — nearly the same as digital media advertising platforms, according to estimates from MoffettNathanson Research. … Continue reading Linear TV Shows Flat Q4 Ad Growth, Nearly On Par With Digital Media
Black Friday Sales Were Flat, Sunday Is The New Friday, Study Says
Black Friday Sales Were Flat, Sunday Is The New Friday, Study Says by Ray Schultz , December 6, 2022 Ecommerce brands sent 50% more emails during Black Friday weekend YoY — at least those working with ActiveCampaign. However, Black Friday sales grew by only 3%, while completed order revenue decreased by 7% and revenue per … Continue reading Black Friday Sales Were Flat, Sunday Is The New Friday, Study Says
Local Advertising To Remain Mostly Flat In 2023
Local Advertising To Remain Mostly Flat In 2023 by Laurie Sullivan @lauriesullivan, November 9, 2022 Economic pressure and turnover of local businesses during the past couple of years will significantly impact 2023 ad buying.Some media is forecast to grow double the average, but many will decline, according to data released by Borrell Research on Wednesday. … Continue reading Local Advertising To Remain Mostly Flat In 2023
Local Ad Spend Forecast To Be Flat In 2019
Local Ad Spend Forecast To Be Flat In 2019 by Wayne Friedman , March 1, 2019 Local advertising revenue is expected to remain flat in 2019, according to BIA Advisory Services. Some 55% of ad executives surveyed said they would maintain their local ad spend — and 5.2% would lower local spend. Only 35.2% … Continue reading Local Ad Spend Forecast To Be Flat In 2019
7 Reasons Why Your Social Media Activity is Falling Flat
Alex Humphries — October 13, 2018 — October 13, 2018 If used properly, social media can be a wonderful tool. You can use it to engage with customers past, present and future, use it to increase awareness of your brand, or even generate sales or leads for your business. But many businesses find themselves in … Continue reading 7 Reasons Why Your Social Media Activity is Falling Flat
Pew: Internet adoption, social media usage have been flat since 2016
While the overall numbers have peaked, there is still growth and change within categories. Greg Sterling on October 1, 2018 Use of social media and internet adoption more broadly are flat according to new data from the Pew Research Center. The organization found the percentages of users who own smartphones, use social media … Continue reading Pew: Internet adoption, social media usage have been flat since 2016
Google’s Algorithm Says The World Is Flat
Google’s Algorithm Says The World Is Flat by Laurie Sullivan , Staff Writer @lauriesullivan, January 10, 2018 Leonid Bershidsky, a Berlin-based Russian journalist and columnist for Bloomberg, made an interesting observation in an opinion piece titled “If Google Is Biased, So Are Its Algorithms.” It ran this week in Bloomberg. Bershidsky makes the point that … Continue reading Google’s Algorithm Says The World Is Flat
Don’t Ignore a Flat Tire… or Business Problems at Your Digital Agency
Karl Sakas — August 29, 2017 Follow @KarlSakas — August 29, 2017 nrjfalcon1 / Pixabay This weekend, I discovered a bubble in the sidewall of one of my tires—a spot where the rubber bulged out, as if the tire were about a explode. Tire bubbles can come from a manufacturing defect or from damage to … Continue reading Don’t Ignore a Flat Tire… or Business Problems at Your Digital Agency
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