Forget FLoC says Google, betting instead on topics of interest as a means of segmenting and targeting audiences. George Nguyen on January 25, 2022 Google will replace Federated Learning of Cohorts (FLoC) with a new interest-based targeting proposal called Topics, the company announced Tuesday. The Topics API will share a limited number of topics of … Continue reading FLoC is off the table as Google switches to targeting by Topics
Tag Archives: FLoC
Google Introduces Topics For Targeting, Kills Off FLoC
Google Introduces Topics For Targeting, Kills Off FLoC by Laurie Sullivan @lauriesullivan, January 25, 2022 Google plans to replace Federated Learning of Cohorts (FLoC) with interest-based targeting it calls Topics. The Topics API will determine and select topics of interest based on the user’s previous three weeks of browsing history. It will not use external … Continue reading Google Introduces Topics For Targeting, Kills Off FLoC
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