As economic headwinds threaten your business, adopting an automation solution can minimize a negative impact on your organization. Fluency on April 25, 2023 Companies are currently bracing for a potential economic downturn, and many are searching for a solution to their current woes. Increases in labor costs over the past few years, an abrupt … Continue reading How AI can recession-proof your business by Fluency
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Digital advertising automation is here: Are you ready? by Fluency
Is your organization ready for automation? We have your checklist for success. Fluency on February 21, 2023 The benefits of automation are clear: replace the need to manually manage your digital advertising accounts with fulfilling work, such as strategic planning and forward-thinking conversations. Drastically reduce the stress related to a business exclusively powered by people—such … Continue reading Digital advertising automation is here: Are you ready? by Fluency
Leveraging ChatGPT to save advertising professionals’ time by Fluency
Ad automation startup proves that ChatGPT’s potential is no longer theoretical—it’s practical. Fluency on February 10, 2023 The news is awash with articles about how ChatGPT might disrupt countless industries—including advertising and marketing. Yet despite all the theorizing and (often trivial) demonstrations, there have been few—if any—tangible examples of ChatGPT (and GPT-3) at work … Continue reading Leveraging ChatGPT to save advertising professionals’ time by Fluency
Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets
by Charles WhitemanSeptember 8, 2016 The smartest companies are always looking to reach untapped markets. These days, most are finding success by engaging new global consumers through digital channels. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Marketers can face challenges … Continue reading Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets
Confidential to the C-Suite: It’s Not Too Late to Develop Social Media Fluency
Business.comJanuary 27, 2015 At one point a few years ago, many execs dismissed social media as a fad — a playground for kids or something for which they simply didn’t have time. Whatever the reason at that moment, a lot of water has passed under the bridge since they made that decision. More than a … Continue reading Confidential to the C-Suite: It’s Not Too Late to Develop Social Media Fluency