Tag Archives: flywheel

Omnicom’s Flywheel acquisition signals the start of a revolution

The third digital commerce revolution is here. It’s a good time to be a growing platform with digital and retail media capabilities. Kim Davis on November 10, 2023 “Retail media is hard, but worth it. Its the third revolution in digital advertising and in almost every way, its more interesting than the previous two. It’s … Continue reading Omnicom’s Flywheel acquisition signals the start of a revolution →

Omnicom acquires Flywheel Digital for e-commerce growth

Mergers and Acquisitions

Omnicom acquires Flywheel Digital for e-commerce growth Deanna Ritchie / Oct 30, 2023 Omnicom, a top-tier advertising conglomerate, has publicized its intention to buy prominent e-commerce company Flywheel Digital for an estimated net cash purchase price of around $ 835 million. This transaction represents the biggest buyout in Omnicom’s history. The acquisition of Flywheel Digital … Continue reading Omnicom acquires Flywheel Digital for e-commerce growth →

The Flywheel Concept – How to Become a Great Company

Corporate Productivity

Steven Imke August 6, 2021 Most marketing and sales books talk about the sales funnel; however, the funnel model has one serious flaw. While the sales funnel is based on driving the customer through the funnel to make a purchase, it ignores the power of the customer to build momentum for the business. The flywheel … Continue reading The Flywheel Concept – How to Become a Great Company →

How to Build a Digital Commerce Flywheel

Digital Commerce

Matthew Russo March 18, 2021 There continues to be a disconnect between the digital and physical operations of most businesses. The pandemic has accelerated the adoption of technology that brings these worlds and datasets closer together, but there is still a large divide for many organizations. For example, most restaurants, grocery stores, QSRs, and retailers … Continue reading How to Build a Digital Commerce Flywheel →

From funnel to flywheel

Sales Funnel

Aligning sales, marketing, and service If you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation, Decision, and Purchase. Of course, businesses have tweaked the model over the years, adding extra steps and so forth, but the basic premise has remained the same. But there … Continue reading From funnel to flywheel →