Here’s why aligning your organization’s efforts with a focused vision matters and how to develop a differentiating positioning strategy. Brian Kessman on February 21, 2023 at 10:22 In my previous article, I wrote about why creative marketing teams must break free from the outdated operating models to ensure longevity. It included a five-point framework for … Continue reading Why focus is the way forward for high-performing marketing organizations
To Thrive, Agencies Need To Focus On Innovation And The Long Term by Judith Carr-Rodriguez , Op-Ed Contributor, January 31, 2023 There’s a saying that most of us have heard – real estate is always a good investment. Even in tricky times, most financial advisors would advise us to hang on tight to property for … Continue reading To Thrive, Agencies Need To Focus On Innovation And The Long Term
Cybersecurity Focus: How to Make Remote Work Safer Alex Vakulov / 17 Jan 2023 Telework is a long-running trend in the business world, and it has reached unprecedented heights because of the Coronavirus emergency. As a result, numerous companies have been forced to plunge headlong into implementing the remote work model, and predictably enough, … Continue reading Cybersecurity Focus: How to Make Remote Work Safer
By Stephanie Vozza January 01, 2023 If you’re considering making a New Year’s resolution for 2023, you should know that your brain is working against you. That’s because we have reptilian brains that want to protect us, which includes a “fight or flight” reaction to change, says Jeremy Campbell CEO of Black Isle Group, … Continue reading Why you should focus on habits instead of resolutions this New Year
Google Performance Max Updates Focus On Planning Media, Custom Assets, Results by Laurie Sullivan @lauriesullivan, October 26, 2022 Google announced updates on Wednesday to Performance Max to help advertisers further improve their campaigns and drive stronger results, starting with this holiday season. The Performance Max features announced today meet business goals in three key areas: … Continue reading Google Performance Max Updates Focus On Planning Media, Custom Assets, Results
Amazon Ads Features Focus On Measurement, Clean Room, Video by Laurie Sullivan @lauriesullivan, October 26, 2022 Amazon confirmed its investment in video advertising Wednesday during unBoxed 2022 with the launch of several new features and services aimed at helping brands introduce products to consumers. There is a service that helps brands create videos, as well … Continue reading Amazon Ads Features Focus On Measurement, Clean Room, Video
Everything Google announced at its Pixel 7 event No big surprises here. N. Ingraham Google There weren’t a lot of surprises in store at today’s Google event in Brooklyn — after all, the company started teasing its Pixel 7 and Pixel 7 Pro smartphones, the Pixel Watch and the Pixel Tablet months ago. … Continue reading Google is reportedly shifting its focus to hardware at Assistant’s expense
Big troves of customer data still don’t trump small focus groups. Quantitiative and qualitative approaches need to work together. William Terdoslavich on October 17, 2022 Big data should have replaced the focus group by now. But it hasn’t. That quaint 20th century practice of getting people to sit around a table and talk about a … Continue reading Market research focus groups get new lease of life
By Chris Morris August 09, 2022 As dominating as Serena Williams has been in the tennis world, she’s also become a major force in terms of business. So while Tuesday’s announcement, in a Vogue cover story, that she would be “evolving away” from the sport after the U.S. Open was a surprise, her plans … Continue reading Serena Williams is retiring from tennis to focus on other businesses. Here’s a look at her empire
By Porter Braswell August 03, 2022 In the wake of George Floyd’s murder in May 2020, the term “white fragility” soared to prominence in American culture. Fueled by social media and corporate diversity initiatives, the nuanced arguments behind the term were quickly accepted as fact, particularly by certain progressives eager to demonstrate … Continue reading Why the focus on ‘white fragility’ is a distraction
