Macy’s Back-To-School Ads Focus On Fast Fashion Changes by Sarah Mahoney @mahoney_sarah, August 5, 2022 Macy’s is hoping to break through the back-to-school clutter with a new campaign that aims to highlight kids’ fast-changing style sense. Ads showcase bright combinations of trendy fashion finds and essentials, all aimed at helping them own their style. The … Continue reading Macy’s Back-To-School Ads Focus On Fast Fashion Changes
By Aytekin Tank May 16, 2022 In the world of business, everyone loves a contract. What’s not to love? They make you feel warm and fuzzy. A contract implies commitment, negotiation, and agreements to mitigate risk—all good things. After signing a contract, both sides feel confident that they can start from a place of … Continue reading Instead of binding contracts, focus on this workplace touchstone for connected team
By Jeremy Caplan May 09, 2022 This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Hello! In this post I’m sharing resources to help you stay focused and get more done: 5 simple tools to help you focus on what … Continue reading 5 simple tools to help you focus on what matters to you
By Tracy Brower April 25, 2022 Getting people back to the office is a struggle for some companies, and popular opinion says the best way to attract them is through opportunities to connect, collaborate, and socialize. This is true, but a lesser known priority for people is privacy. It’s a myth that everyone has … Continue reading Why a return to work might also mean better focus time
S4M Rebrands To Ask Locala With Focus On Local Data For Omnichannel Strategies by Laurie Sullivan @lauriesullivan, March 3, 2022 France-based S4M, which focuses on providing data that brings consumers into local businesses, rebranded to Ask Locala on Thursday. The company continues to build out its services on multiple platforms including mobile, as cookies and … Continue reading S4M Rebrands To Ask Locala With Focus On Local Data For Omnichannel Strategies
By Next Big Idea Club February 07, 2022 Johann Hari is a writer and journalist. He has written for The New York Times, Le Monde, The Guardian, and other newspapers. His TED Talks have been viewed more than 70 million times, and his work has been praised by a broad range of people, from Oprah … Continue reading It’s not just you. Science explains how your focus is more scattered now and how to get it back
Simpli.fi Acquires CoreMedia With Focus On Performance Media Management, Analytics by Laurie Sullivan @lauriesullivan, January 26, 2022 Simpli.fi, which provides workflow software and programmatic advertising solutions, announced the acquisition of CoreMedia Systems to provide direct and brand response analytics, attribution and media management software to advertising agencies and marketers. This acquisition will enable agencies and … Continue reading Simpli.fi Acquires CoreMedia With Focus On Performance Media Management, Analytics
B2B Buyers Reward Brands That Focus On Six Ingredients, Study Finds by Ray Schultz , December 3, 2021 There has been a sharp increase in the number of B2B buyers who complain about delivery times, according to Superpowers 2.0, a study from Merkle B2B conducted with B2B International. Of the decision-makers polled, 44% agree that … Continue reading B2B Buyers Reward Brands That Focus On Six Ingredients, Study Finds
Laura Krajewski December 3, 2021 There’s something about Christmas lights glimmering on every house and Christmas music playing in every store that makes me want to stay cozy at home, watch It’s a Wonderful Life, and avoid doing work. Is it just me?… I don’t think so. It doesn’t matter what kind of job you … Continue reading Keeping Your Customer Focus and Investing in your Agents Through the Rest of the Busy Holiday Season
Jim Cusick November 16, 2021 Advertising on LinkedIn is very effective. Many companies from different industries and sizes have had great success using all of the dynamic paid advertising options. As LinkedIn’s advertising marketing messaging says, “do business where business gets done.” Your target audience most likely is on LinkedIn. However, we believe not everyone … Continue reading 5 Things to Focus on Before Running Paid Advertising on LinkedIn
