July 18, 2024 Follow this 3-step process to stay on track with your midyear resolutions Most people have already fallen off the wagon when it comes to achieving their New Year’s goals, but it’s not too late. BY Krissi Driver We’re officially halfway through the year, and the clock is ticking down on how much time … Continue reading Follow this 3-step process to stay on track with your midyear resolutions
April 24, 2024 Airlines were just put on notice over ‘surprise junk fees’: 4 new rules they will have to follow Disclosing fees and curbing sly sales tactics that leave travelers paying more are among guidelines laid out by the Department of Transportation. BY Sam Becker The Biden administration’s war against junk fees has taken to … Continue reading Airlines were just put on notice over ‘surprise junk fees’: 4 new rules they will have to follow
CRM is essential to martech. Doesn’t matter if you’re B2B or B2C, you use it. Here are the must follow voices to stay up to date on the latest developments. Constantine von Hoffman on April 10, 2024 Martech is marketing and CRM is arguably the original martech. It changed everything. Because it is so … Continue reading MarTech’s CRM experts to follow
Maybe one step in the right direction would be ensuring that AI content generators properly cite their sources. Scott Gillum on January 19, 2024 “Students in Europe are just now writing research papers versus students in the U.K. and U.S. who start writing them in high school.” This comment was made by a British professor … Continue reading Why can’t AI content generators just follow the rules?
Ecommerce is essential and constantly evolving. Here’s our list of the must-follow experts who will keep you on top of the latest and best. Constantine von Hoffman on January 4, 2024 Ecommerce isn’t only digital anymore, it’s a key part of shopping at physical stores, too. It’s so important and also constantly changing. New channels, … Continue reading MarTech’s ecommerce experts to follow
By The Conversation November 06, 2023 The cars, cellphones, computers, and televisions that people in the U.S. use every day require metals like copper, cobalt, and platinum to build. Demand from the electronics industry for these metals is only rising, and companies are constantly searching for new places on Earth to mine them. Scientists estimate … Continue reading NASA’s robotic prospectors are setting the stage for miners to follow someday
Customer needs are changing and businesses are evolving to meet them. Here are the digital transformation experts to follow. Chris Wood on October 23, 2023 Digital transformation can mean many things to marketers and organizations. It all depends on a business’s digital maturity and the strategic goals the transformation is intended to achieve. One thing … Continue reading MarTech’s digital transformation experts to follow
If you’re working with Google Analytics 4, you know it is both frustrating and useful. Here’s our list of experts to follow for help with GA4. Constantine von Hoffman on August 29, 2023 Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and that makes it the most … Continue reading MarTech’s GA4 experts to follow
Customer data platforms are critical components of many martech stacks. The space is also constantly changing. Here are the CDP experts to follow. Kim Davis on August 15, 2023 The CDP Institute defines a customer data platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” That’s a … Continue reading MarTech’s CDP experts to follow
Want to target and engage high-value accounts with personalized experiences? You need ABM and you need to follow these ABM experts. Constantine von Hoffman on August 9, 2023 Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. But how do you … Continue reading MarTech’s ABM experts to follow
