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August 31, 2024 College football is entering its branding era Get ready to see more advertiser logos on college football fields—some of them flashier than others. BY James I. Bowie As the college football season kicks off in earnest this weekend, fans will be adjusting to a number of new aspects of the game, including a … Continue reading College football is entering its branding era
U.S. audiences have more access than ever to European leagues, so stateside marketers take note. Here are the latest sponsorships trends. Chris Wood on August 17, 2023 The “big five” European football leagues (called “soccer” in the U.S. and nowhere else) have secured more brand sponsorships than ever before. Combined, the leagues are close to … Continue reading Why global brands are flooding European football leagues
By Jeff Beer March 29, 2022 For the last 13 years, Cam Newton has been deeply involved in 7-on-7 youth football, running teams of many ages through his foundation. Now, the former NFL MVP is becoming an investor with Brooklyn-based Overtime’s newest sports venture OT7, a new 7-on-7 football league for high school-age players … Continue reading First it changed basketball. Now Overtime’s social content machine is kicking off 7-on-7 football
