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One thing driving the spending is streaming platforms’ improved programmatic and self-serve activation tools. Constantine von Hoffman on April 28, 2025 CTV’s ad spend jumped 16% last year, a significant rebound from 2023, when it lagged behind online and social video, according to The IAB Digital Video Ad Spend and Strategy Report released today. … Continue reading CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market
November 21, 2024 Google vows to fight ‘radical’ DOJ Chrome proposal as move to force browser sell-off becomes official The Justice Department on Wednesday officially proposed changes it believes Google should make to its business in order to break up its monopoly on search. BY Michael Grothaus The U.S. Department of Justice on Wednesday officially filed … Continue reading Google vows to fight ‘radical’ DOJ Chrome proposal as move to force browser sell-off becomes official
November 16, 2024 Trump’s new DOGE task force is tailor-made to benefit Elon Musk’s businesses With the new Department of Government Efficiency, Musk would be gutting agencies that are responsible for enforcing the law against him. BY Jay Willis On Tuesday, President-elect Donald Trump named Elon Musk and Vivek Ramaswamy as cochairs of a new Department … Continue reading Trump’s new DOGE task force is tailor-made to benefit Elon Musk’s businesses
Apple Web Eraser Will Force Brands To Know Their Customers by Laurie Sullivan , Staff Writer @lauriesullivan, May 28, 2024 Apple’s forthcoming iOS 18 will force advertisers and marketers to know and understand their existing and potential customers extremely well. Whether or not a brand understands its customers can mean the difference between profit or loss. … Continue reading Apple Web Eraser Will Force Brands To Know Their Customers
Joe Biden says he would sign bill that would force a sale or ban of TikTok Support for the measure is quickly growing Karissa Bell Updated Sat, Mar 9, 2024 Chip Somodevilla via Getty Images TikTok’s future is looking increasingly uncertain as support grows for a new bill that would force the company to … Continue reading Joe Biden says he would sign bill that would force a sale or ban of TikTok
Lawmakers have a new plan to force ByteDance to sell TikTok A bipartisan bill would give the company a six-month window to divest or face a ban in US app stores. Karissa Bell Wed, Mar 6, 2024 ASSOCIATED PRESS A group of lawmakers have introduced a new bill that would force ByteDance to sell … Continue reading Lawmakers have a new plan to force ByteDance to sell TikTok
Unredacted documents in the FTC’s Amazon lawsuit shed light on the company’s secret price-gouging algorithm “Project Nessie” is a series of algorithms that Amazon allegedly used to raise prices by over $1 billion in just two years. Stephanie Barnes Updated Fri, Nov 3, 2023 ANDREW CABALLERO-REYNOLDS / AFP It looks like Amazon is hellbent … Continue reading Amazon knows its policies force sellers to ‘live in constant fear’
Sales Aptitude Test to Hire the Best Sales Force Pratisrutee Mishra / 20 Apr 2023 Sales recruitment can be majorly stressful for hiring managers. However, this need not be the case if they adopt the sales assessment. Bad hiring practices affect not only the productivity of a sales force but also the workplace … Continue reading Sales Aptitude Test to Hire the Best Sales Force
Sammy Courtright June 4, 2021 Between the pandemic, working from home, and other events that have taken place in the world over the past year, Ten Spot was eager to find out what the current state of company culture, workplace behavior, and attitudes toward social issues in the workplace looked like and conducted a survey … Continue reading Gen Z: The Rising Force Set to Transform the Future Workplace
Data Limitations Force Industry To Create New Ad Optimization Methods by Laurie Sullivan , Staff Writer @lauriesullivan, May 19, 2021 Marketers are facing blind spots in the transition to first-party data, although analysts are doing their best to improve customer protections and projections. These methods have one fatal flaw, and can create serious implications for businesses … Continue reading Data Limitations Force Industry To Create New Ad Optimization Methods
