Martech doesn’t exist in a vacuum. Stay ahead by considering macro factors that impact marketing strategies. Steve Petersen on April 2, 2024 As martech practitioners, we need to stay abreast of more than product and channel features, capabilities, competitor comparisons, stack fit, best practices, etc. We should also consider macro factors, which Investopedia defines as … Continue reading Future-proofing martech strategies against macro forces
Tag Archives: Forces
Google Bard and Assistant are (finally) joining forces
By Mark Sullivan October 04, 2023 Welcome to AI Decoded, Fast Company’s weekly LinkedIn newsletter that breaks down the most important news in the world of AI. If a friend or colleague shared this newsletter with you, you can sign up to receive it every week here. Google fuses its Bard AI chatbot with Assistant Google’s … Continue reading Google Bard and Assistant are (finally) joining forces
For Scott Brinker, marketing is designed to balance the ‘4 Forces’
In a recent essay, the MarTech Conference chair pointed to the necessary give-and-take between automation and humanization, centralization and decentralization. Barry Levine on September 28, 2018 Like some physicist discovering the hidden nature of marketing, Scott Brinker recently unveiled his own theory of the relativity of opposing forces. In preparation for our MarTech Conference … Continue reading For Scott Brinker, marketing is designed to balance the ‘4 Forces’
How to Harness Disruptive Forces for Disrupting Innovation
by Randall Beard July 22, 2016July 22, 2016 “Dis-ruhp-shuh n”―a radical change in an industry, business strategy, etc., especially involving the introduction of a new product or service…disrupting innovation. We are swimming in marketing disruption. Data and technology are fundamentally changing the way brands market and interact with consumers. It’s almost a full-time job keeping … Continue reading How to Harness Disruptive Forces for Disrupting Innovation
Ad Blocking Forces Creative Solutions From Advertisers
by Laurie Sullivan @lauriesullivan, July 19, 2016 “I grew up with my mom muting the volume on the television,” Dan Davies, director of media sciences at the agency MullenLowe Mediahub, told attendees at MediaPost’s OMMA LA conference. “I consider that ad blocking.” Advertising agency executives finally realized that ad blocking is here to stay. Some are … Continue reading Ad Blocking Forces Creative Solutions From Advertisers
4 Disruptive Forces Poised to Change Your Business
by Alexandra Levit April 14, 2016 Follow @alevitApril 14, 2016 A new book by McKinsey and Company outlines four major forces that will transform the world of the mid 21st century. A disruptive force is one that causes a major change in the fabric of an industry or society. Consulting firm McKinsey and Company believes … Continue reading 4 Disruptive Forces Poised to Change Your Business
A CMO’s View: MarTech Forces CMOs Out Of Their Comfort Zones, Says Yext’s Jeff Rohrs
A former ExactTarget VP, Rohrs had a front row seat to the MarTech explosion fueled by the 2013 SalesForce–ExactTarget $2.5 billion deal. Amy Gesenhues on August 12, 2015 When marketing software provider ExactTarget was acquired by SalesForce in June 2013 for an astounding $2.5 billion, Gartner had already predicted CMOs would be spending more on … Continue reading A CMO’s View: MarTech Forces CMOs Out Of Their Comfort Zones, Says Yext’s Jeff Rohrs
Google’s Mobile-Friendly Update Forces SEO Re-Think
Mark PrestonMay 20, 2015 A few months ago Google issued a warning that it would be updating its algorithms on the 21st of April in order to make sure mobile users had a better internet experience. This might sound like business as usual, given the Panda and Penguin updates of last year, but when Google … Continue reading Google’s Mobile-Friendly Update Forces SEO Re-Think
5 Disruptive Forces Happening Right Now
Mark CameronMay 12, 2015 Recently I was asked to predict what forces, industries or businesses would be causing the most business disruption. While it is is hard to really predict what the next big disruption will look like it is possible to see forces at play right now that are going to have a major impact on … Continue reading 5 Disruptive Forces Happening Right Now
Use Porter’s Five Forces to Widen Your View on Competitive Forces
It’s all too easy for businesses to focus heavily on their direct competitors when devising a marketing strategy. Yes, competitor rivalry has a significant impact on a company’s growth or profitability. But it’s vital for businesses to take a step back and decide what’s really influencing their position in the market. Porter’s Five Forces is … Continue reading Use Porter’s Five Forces to Widen Your View on Competitive Forces
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