Tag Archives: Forecast

Holiday ecommerce start surpasses record-breaking forecast

Days leading up to Cyber Week saw a 9.6% increase, well above Adobe’s 8.4% forecast for 2024 holidays. Chris Wood on November 27, 2024   Ecommerce holiday spending is higher than anticipated, according to Adobe Analytics. For the first 24 days of November, U.S. ecommerce sales were up 9.6% year-over-year. This exceeds the record-breaking 8.4% … Continue reading Holiday ecommerce start surpasses record-breaking forecast

2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Insights from top executives reveal a shift toward AI-enhanced teams, B2B strategy renewal and heightened accountability in marketing. Mark Stouse on November 12, 2024   As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. In interviews with hundreds of CEOs and … Continue reading 2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Digital Travel Sales Forecast To Surpass $300B In 2024, Search A Major Ad Contributor

Digital Travel Sales Forecast To Surpass $300B In 2024, Search A Major Ad Contributor by Laurie Sullivan  @lauriesullivan, August 16, 2023 Consumers are spending, making the travel sector the fastest-growing in digital ad spend. U.S. digital travel sales is forecast to surpass $300 billion for the first time in 2024, while the travel industry drives … Continue reading Digital Travel Sales Forecast To Surpass $300B In 2024, Search A Major Ad Contributor

U.S. Paid-Search Spend Forecast To Reach $110B In 2023

U.S. Paid-Search Spend Forecast To Reach $110B In 2023 by Laurie Sullivan , Staff Writer @lauriesullivan, May 18, 2023 Marketers are expected to spend $110 billion in 2023 on paid-search advertising and $29.69 on retail media search, according to a forecast from eMarketer, an Insider Intelligence company. The data shows that overall U.S. digital ad spending … Continue reading U.S. Paid-Search Spend Forecast To Reach $110B In 2023

Global Search Ad Spend Forecast To Reach $350.4B, Retail Media Challenges Growth

Search-Based Retail Media Accelerates Search Market To $350B, ‘Traditional’ Still Dominates by Laurie Sullivan , Staff Writer @lauriesullivan, April 13, 2023 Search initially changed technology and the way marketers market. Now technology is changing search. Driven by the rapid acceleration of retail media, as well as new generative AI applications, total search spending is projected to … Continue reading Global Search Ad Spend Forecast To Reach $350.4B, Retail Media Challenges Growth

Amazon Issues Gloomy Forecast, But Ad Sales Keep Growing

Amazon Issues Gloomy Forecast, But Ad Sales Keep Growing by Sarah Mahoney  @mahoney_sarah, October 28, 2022   Oof. Amazon’s latest financial report sent scary shockwaves through the investor community, partly due to earnings that came in lower than expected and weakening results in its powerful Amazon Web Service division. But the real surprise came from … Continue reading Amazon Issues Gloomy Forecast, But Ad Sales Keep Growing

Despite strong user spending, Bumble sees a drop in revenue forecast

By Jessica Bursztynsky August 10, 2022   Bumble users are spending more on the namesake app as singles return to their pre-pandemic habits. The dating company, which owns Bumble, Badoo, and Fruitz, reported 2Q revenue of $220.5 million, up 18% year over year and just over Wall Street’s expectations. The Bumble app specifically brought in … Continue reading Despite strong user spending, Bumble sees a drop in revenue forecast