Tag Archives: Forecast

The Forecast and Pipeline Are Different

Dave Brock July 22, 2021 I get into a lot of conversations about forecasts and pipelines. Sometimes, people tend to use these terms interchangeably. They are related concepts, but very different. The single question we answer in assessing the pipeline is, “Are we pursuing enough high quality/qualified opportunities to achieve our goals?” To answer this … Continue reading The Forecast and Pipeline Are Different →

Gartner’s First Hype Cycle Ad Report: 5 Digital Trends Forecast To Have Greatest Impact

Digital Tools

Gartner’s First Hype Cycle Ad Report: 5 Digital Trends Forecast To Have Greatest Impact by Laurie Sullivan @lauriesullivan, July 27, 2020 Gartner released its first Hype Cycle for Digital Advertising 2020 report Monday that lists five technologies analysts expect will have the greatest impact on marketers’ ability to respond and adapt to emerging trends. The technologies most … Continue reading Gartner’s First Hype Cycle Ad Report: 5 Digital Trends Forecast To Have Greatest Impact →

eMarketer Revises Search Forecast: Can Search Evolve Toward A New Performance Model?

Marketing Guide

eMarketer Revises Search Forecast: Can Search Evolve Toward A New Performance Model? by Laurie Sullivan @lauriesullivan, April 9, 2020 The percentage of the search spending will decline between 8.7% and 14.8% during the first half of 2020 as a result of COVID-19, according to eMarketer data released Thursday. Estimates put the dollar amount between $6 … Continue reading eMarketer Revises Search Forecast: Can Search Evolve Toward A New Performance Model? →

Forecast Predicts Strong Holiday Sales, With Online Growing

Holiday Season

Forecast Predicts Strong Holiday Sales, With Online Growing by Ray Schultz , November 14, 2019 A strong labor market and rising consumer confidence point to strong holiday sales. There could be a hangover from weak sales in 2018, not to mention a compressed holiday period, according to 2019 Holiday Shopping Trends, a study by Morning … Continue reading Forecast Predicts Strong Holiday Sales, With Online Growing →

What About the Forecast?

Forecasting

Dave Brock — October 3, 2019 Follow @davidabrock Forecasting is important to our business, we spend a lot of time (often too much) on forecasts. But too often, we get forecasting wrong. Some observations: We strive for forecast accuracy, but we will never be perfectly accurate. Even the dictionary calls it a prediction or an … Continue reading What About the Forecast? →

Local Ad Spend Forecast To Be Flat In 2019

Advertisement Industry

Local Ad Spend Forecast To Be Flat In 2019 by Wayne Friedman , March 1, 2019 Local advertising revenue is expected to remain flat in 2019, according to BIA Advisory Services. Some 55% of ad executives surveyed said they would maintain their local ad spend — and 5.2% would lower local spend. Only 35.2% … Continue reading Local Ad Spend Forecast To Be Flat In 2019 →

Forecast The Future of Your Business With a Purpose

Business Development

Susan Gilbert — September 26, 2018 Follow @SusanGilbert — September 26, 2018 How To Create A Business Game Plan For Next Year Ask almost any online business what they wish they could change about their journey and it would probably be something along the lines of better planning. You do need to have a plan … Continue reading Forecast The Future of Your Business With a Purpose →

Blockchain Forecast To Create $122B In Business Value For Advertising, Media By 2030

Blockchain

Blockchain Forecast To Create $122B In Business Value For Advertising, Media By 2030 by Laurie Sullivan @lauriesullivan, August 1, 2018 Blockchain technology is forecast to create a business value of $2 trillion by 2030, according to data released Wednesday. The emerging technology also is poised to have a major impact on advertising and media. “Business … Continue reading Blockchain Forecast To Create $122B In Business Value For Advertising, Media By 2030 →

How to forecast the revenue opportunity for the coveted ‘position 0’

Revenue Generation

Everyone wants to command that coveted ‘position 0’ for regular and voice-based search, but that doesn’t mean you can, says contributor Karen Bone. Here’s how to figure out if it’s worth trying. Karen Bone on May 31, 2018 Today’s article is a continuation of “Want to target position 0? Here’s what you need to … Continue reading How to forecast the revenue opportunity for the coveted ‘position 0’ →

First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption

Marketing Platforms

The annual marketing spend for these platforms will more than double by 2023, the report predicts. Barry Levine on May 15, 2018 In the hubbub over all the new technologies, the workhorse marketing automation platforms keep doing their jobs. And in “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” [available for Forrester clients only], … Continue reading First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption →