Patti Myers January 20, 2022 As marketers, we’re often asked to quantify the results of our efforts and justify investments. In the case of marketing efforts like paid media campaigns, attribution is straightforward: dollars in and dollars out. But the value you might get from a particular search engine optimization (SEO) effort is influenced by … Continue reading 5 Ways to Use Data Forecasting for SEO
Tag Archives: Forecasting
5 Ways to Use Data Forecasting for SEO
Patti Myers January 20, 2022 As marketers, we’re often asked to quantify the results of our efforts and justify investments. In the case of marketing efforts like paid media campaigns, attribution is straightforward: dollars in and dollars out. But the value you might get from a particular search engine optimization (SEO) effort is influenced by … Continue reading 5 Ways to Use Data Forecasting for SEO
Call Volume Forecasting: Predicting the Future from an Unusual Past
Sean Miller September 27, 2021 Call volume forecasts are inarguably an essential tool in the successful delivery of customer care excellence. Your program’s forecast is the map that tells you where to go based on where you’ve been. Without it, you’re lost at sea. With it, you’re one significant step closer to delivering an exceptional … Continue reading Call Volume Forecasting: Predicting the Future from an Unusual Past
How Good Is Your Business Forecasting?
Graham Jones September 8, 2021 I don’t want to pry, but are you old enough to remember the 6th of April 1974? Whoops, sorry if I have offended you. Even if you weren’t around back then, I am sure you have seen the somewhat grainy images of the TV presenter Katie Boyle at “The Dome” … Continue reading How Good Is Your Business Forecasting?
Agile Forecasting Techniques for the Next Decade
Louis-Philippe Carignan — March 18, 2020 The Old Farmer’s Almanac is the oldest continuously published periodical in North America. It was first published in 1792 by Robert B. Thomas who wanted an almanac “to be useful with a pleasant degree of humor. Many long-time Almanac followers claim that its forecasts are 80% to 85% accurate. … Continue reading Agile Forecasting Techniques for the Next Decade
Forecasting a Committed Goal
Steve Trapps — January 24, 2020 Overview Whilst in a meeting I heard a colleague explaining to another colleague “…that within Scrum a Development team commits to deliver what they bring into the Sprint Backlog”. Listening to the conversation a little longer the same belief was expressed again. At this point I had to interject … Continue reading Forecasting a Committed Goal
Simple Cash Flow Forecasting for New Business Owners
Anne MacRae — May 24, 2018 — May 24, 2018 Starting a new business is not for the faint of heart. It takes a great idea, hard work, a little luck and enough money to support operations. Over 20% of all new start-ups don’t survive the first year and less than 50% make it to … Continue reading Simple Cash Flow Forecasting for New Business Owners
A Reasonable Approach to Headcount Forecasting
Alan Hart — July 14, 2017 — July 14, 2017 qimono / Pixabay Don’t make the process more complicated than it needs to be A while ago I saw a discussion on Proformative.com centered around the topic of headcount forecasting and people looking for advice on implementing a super-powerful model (in Excel, of course) to … Continue reading A Reasonable Approach to Headcount Forecasting
Why Revenue Forecasting Makes Your Project Budget More Accurate
David Arnold — February 7, 2017 — February 7, 2017 If you already use revenue forecasting, it is clear that there are a lot of factors that need to be considered. From accounting for different client requirements to adjusting for team size, there are a lot of areas that can make or break your revenue … Continue reading Why Revenue Forecasting Makes Your Project Budget More Accurate
Improve Forecasting by Combining Financial and Operational Data
Paul Estcott — December 9, 2016 — December 9, 2016 Business forecasting is more an art than a science, which doesn’t mean it doesn’t rely on specific and hard tools and methods. In this day and age, a company can’t ignore the process of forecasting, whether it tries to envision future sales growth, market demand … Continue reading Improve Forecasting by Combining Financial and Operational Data