Creative Ad Formats Have Positive Impact On Attention And Memorability, Study Finds by Laurie Sullivan @lauriesullivan, June 28, 2023 Emodo, a wholly owned subsidiary of Ericsson, has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall. The data suggests that the single … Continue reading Creative Ad Formats Have Positive Impact On Attention And Memorability, Study Finds
Top Mobile Ad Formats for Display Advertising Campaigns in Mobile Apps Archit Jain / 08 Jul 2022 Mobile ads are significant for advertisers because of which app publishers are immensely focused on their app monetization techniques. However, knowing the right ad format that suits the particular ad or communicates well with the audience is … Continue reading Top Mobile Ad Formats for Display Advertising Campaigns in Mobile Apps
Twitter Tests Three New Ad Formats by Colin Kirkland , April 1, 2022 Looking to simplify and heighten the effectiveness of its advertising suite, Twitter is testing three new ad formats that it hopes will give advertisers more creative and innovative options, while providing users with a more immersive and interactive experience. Starting this week, … Continue reading Twitter Tests Three New Ad Formats
Video, machine learning, and shoppable posts are among the top trends to look out for in 2020. Taylor Peterson on January 10, 2020 Last year saw continued growth and innovation in social media opportunities for brands with new features, content formats and dynamic creative capabilities designed to bring brands closer to their customers. For social … Continue reading Social media 2020: The top features, formats and trends to get familiar with this year
4 Most ROI-Generating Ad Formats by Ivan Guzenko , Columnist, June 28, 2018 We’re witnessing a massive transformation of advertising technologies. Advertisers modify their marketing strategies, adjust new ad placement approaches, and maximize ROI with new ad formats. Brands are no longer chaotically placing banners throughout websites. Instead, they embrace interstitials, rewarded videos, and expandable … Continue reading 4 Most ROI-Generating Ad Formats
The amount of time people spend watching an ad varies by context, but the ad’s value shouldn’t be considered proportional to its watch time, per Facebook. Tim Peterson on January 5, 2018 A video ad is a video ad is a video ad. Except it’s not, according to Facebook. The social network would argue … Continue reading How Facebook’s video ads’ watch time compares across formats
Jason Davis — November 24, 2017 Follow @weareelement502 — November 24, 2017 When you see a video ad in your Facebook News Feed, you’re seeing an ad’s placement. As well as its format (video). Simply, placements are where your ads will appear and formats are how your ads will appear. The creative portion of the … Continue reading Facebook Ads: Selecting Placements, Formats, and Creative
Ginny Marvin on November 20, 2017 With the rise of mobile usage, brands have been challenged to figure out how to do more with less screen real estate and shorter attention spans. Thanks to a combination of new technologies, more powerful mobile devices and a drive to blast through banner blindness, a new level … Continue reading The state of interactive advertising: New formats are infusing digital ads with creativity that gets results
Ana Gotter — August 31, 2017 — August 31, 2017 Most businesses understand the importance of switching up the headlines, images, and offers on their Facebook Ads, but many forget that they should also be diversifying their ad formats. Facebook Ads (and thus, Instagram Ads) come with a large variety of different placement options and … Continue reading The Different Facebook Ad Formats You Need to Be Using
Darleen DeRosa — April 26, 2017 Follow @onpoint_llc— April 26, 2017 When it comes to training future leaders, it’s important to use multiple approaches. The average attention span is shorter than it was even a decade ago, and employees have come to expect training to be on their terms. This is especially true among Millennials, … Continue reading Mixing It Up: Which Leadership Training Formats Work Best?
