BIA/Kelsey: Search Leads In Mobile Ad Formats by Laurie Sullivan @lauriesullivan, February 10, 2017 BIA/Kelsey expects advertisers to spend nearly 16 billion this year on mobile search advertising, up from 12 billion in 2016. By 2021 that forecast could reach as much as $23 billion in 2021, contributing 32% of revenue to mobile search. Overall, … Continue reading BIA/Kelsey: Search Leads In Mobile Ad Formats
Tag Archives: Formats
How Mobile Ad Formats Will Shift and Grow in 2016
by Christina Smith March 5, 2016March 5, 2016 Mobile native ads and video ads have been growing in use by marketers. A recent survey* from Trusted Media Brands Inc. (TMBI) uncovers the primary benefits of each and predicts likely growth based on intent to use by clients and agencies across 2016. Native ads utilize content … Continue reading How Mobile Ad Formats Will Shift and Grow in 2016
7 Creative Blog Formats to Keep Your Readers Engaged
by Jessica Bowers December 4, 2015December 4, 2015 In a blogging rut? Try one of these alternatives to the standard long-form post instead! It could be argued that the key to any good blog is consistency. Consistent value, consistent voice, consistent output and distribution. But there’s a fine line between consistency, and just doing the … Continue reading 7 Creative Blog Formats to Keep Your Readers Engaged
Engaging Through Mobile – The Rise Of Enriched Data and Tailored Ad Formats
Simon BaileyJuly 9, 2015 As mobile usage overtakes desktop, mobile advertising is now undoubtedly the most efficient and effective way to target your existing customers and new prospects whenever and wherever they are. But how do this most effectively? Engagement must now be engineered through the use of programmatic tools and programmatic advertising through private … Continue reading Engaging Through Mobile – The Rise Of Enriched Data and Tailored Ad Formats
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