Study: Legal Cannabis A ‘Formidable Competitor’ To Alcohol by Steve Ellwanger , December 9, 2022 A decade after Colorado and Washington became the first two states to legalize recreational marijuana, it’s clearer than ever why spirits marketers have invested billions of dollars in cannabis companies. Investment firm Cowen & Company recently did a deep … Continue reading Study: Legal Cannabis A ‘Formidable Competitor’ To Alcohol