Daniel Faggella on December 30, 2015 SEO (search engine optimization) has come a long way. After experiencing the “wrath of Google” years ago, some marketers have exited the SEO game and opted instead to use paid traffic to generate their leads and prospects. However, when done correctly (and ethically), there is no match for … Continue reading No-Hype SEO: A Realistic Formula For Making SEO Work For Your Business, Part 1
by Jen Phillips April January 27, 2016 Follow @JenphillipsapriJanuary 27, 2016 Do you know the secret ingredient to successful marketing? It’s not brilliant copy (though that helps), it’s not billboards in Times Square, it’s not even a regular blog. Do you know what it is? 1—Show up in front of your target market 2—Consistently 3—With … Continue reading A 3-Step Formula for Getting More Clients
by Deidre Paknad December 30, 2015 Follow @day_dreeDecember 30, 2015 If you lead a team, coaching people and giving regular feedback– positive and constructive– is part of the job. Prioritizing 1on1s and doing the “soft stuff” that builds morale, culture and people are strategic elements of leadership. If you hesitate to give feedback for fear … Continue reading Connect, Calibrate and Coach: A Simple Formula for Great 1on1s
by Ray Manley November 13, 2015 Follow @rbmanleyNovember 13, 2015 You’ve heard how a camel is a horse designed by committee, right? Most sales pages are just as ugly…and generally for the same reason. “Let’s put a hump on it, and if one hump is good, two will be twice as good!” The truth of … Continue reading Have You Found the Formula For Your Best Call to Action?
Andre OentoroSeptember 26, 2015 It’s been over 100 years since the first movie trailer was shown. In the early 1910s, movie trailers were shown at the end of movies in the theatre, hence the name, however the goal was the same: to advertise upcoming movies. To achieve this, trailers need to sell the films and … Continue reading Use The Movie Trailer Formula For Better Explainer Videos
Marie AlonsoMay 20, 2015 Your social media could be faster – way faster. If you are enjoying the comic book superhero tsunami hitting TV and theaters, you know the freshman CW mega-hit The Flash broke records in its massively successful first season. More viewers than any other CW show to date and more viewers in its premiere episode … Continue reading Slow Tweets? 4 Reasons Your Social Media Needs THE FLASH Formula
Zoe WaldronMay 8, 2015 Instagram is a great place to visually share a brand’s style and your own personal lifestyle through beautiful square photos. What makes an Instagram profile really appealing depends on four qualities we’ve outlined below. I explain these qualities below as “ingredients” and share some brand and blogger examples along with simple … Continue reading The Formula For The Perfect Instagram Profile
Shelley PringleApril 16, 2015 Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Finding an idea, collecting your thoughts and then communicating them in an interesting way that someone will actually read feels like childbirth for most of us. Yet business blogging is an important part … Continue reading A Simple Formula for Writing Blog Posts in 8 Painless Steps
Danielle MeadApril 7, 2015 Ecommerce manager and online store owners often ask about product descriptions. What should they say? How long should they be? What format is best? It’s no wonder they are worried — the quality of a product description can make or break a sale, especially if it doesn’t include the information a … Continue reading The One Formula You Need To Write Product Descriptions That Sell
John McTigueApril 6, 2015 The secret to a successful SaaS marketing website isn’t really a secret. It’s a formula born out of common sense with a strong tilt toward your customers. What do they want? You should know this because it’s the essence of good product design. If you understand your customers and build your … Continue reading A Formula for Successful SaaS Website Design
