New report on emerging tech in next five years also points to personal data lockers, commonplace augmented reality, and much smarter location analytics. Barry Levine on September 16, 2016 Marketers will need to transform from campaigns to real-time, continuous interaction with customers via intelligent agents. So says Forrester Research VP and Principal Analyst Brian … Continue reading Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers
Although the report is sponsored by predictive analytics firm EverString, the research firm says it is based on an independently obtained survey. Barry Levine on January 14, 2016 Usually, I’m reluctant to cover reports that point to solutions offered by the report’s sponsor. That’s the case with a new report, out today, from Forrester Consulting. … Continue reading Forrester Report: Companies Using Predictive Analytics Make More Money
Lara O’Reilly Oct. 3, 2014 US consumers are more happy to read marketing emails than ever before. Researchers at Forrester have found that attitudes to emails from brands are actually becoming more positive, despite the fact that most people tend to write them off as annoying “spam.” ForresterForrester research found US consumers are becoming … Continue reading Consumers Are More Willing to Read Marketing Emails: Forrester
