Tag Archives: Forward

Chris Penn: Looking forward with AI

The co-founder of TrustInsights says improved multimodal generation and new architectures that will deliver better output are coming soon. Constantine von Hoffman on January 8, 2024 Everyone is talking about AI, but what does the future hold? In a series of interviews we examine unexpected perspectives on the space. One of the biggest questions in … Continue reading Chris Penn: Looking forward with AI →

365 Days Of Paying It Forward

Business Planning

365 Days Of Paying It Forward by Laurie Sullivan , Staff Writer @lauriesullivan, December 18, 2023 ‘Tis the season — at the end of the year, when companies pool their resources and spend millions to win consumers through advertising around the holidays. Steve Weintraub, chief strategy officer at Veteran Tickets Foundation (VetTix), says the nonprofit provides … Continue reading 365 Days Of Paying It Forward →

Why focus is the way forward for high-performing marketing organizations

Marketing Performance

Here’s why aligning your organization’s efforts with a focused vision matters and how to develop a differentiating positioning strategy. Brian Kessman on February 21, 2023 at 10:22 In my previous article, I wrote about why creative marketing teams must break free from the outdated operating models to ensure longevity. It included a five-point framework for … Continue reading Why focus is the way forward for high-performing marketing organizations →

14 Email Marketing Trends to Look Forward to in 2023

Email Marketing Tools

14 Email Marketing Trends to Look Forward to in 2023 Disha Bhatt (Dave) / 03 Feb 2023 The competitive bottleneck has driven brands to overhaul their email marketing strategy at regular intervals. That has led to a tremendous metamorphosis and turned it into an effective and scalable communication channel. If we look at the … Continue reading 14 Email Marketing Trends to Look Forward to in 2023 →

Tech leaders: We don’t know what’s around the corner. Here are 3 strategies for moving forward

Leadership Transformation

By Michelle Davey June 04, 2022 Over the last few weeks, I’ve taken a trip back to the early 2010s, watching Jared Leto, Amanda Seyfried, and Joseph Gordon Levitt bring some of the most infamous tech founders and their fall-from-grace-stories alive on the silver screen. I was an early employee at food … Continue reading Tech leaders: We don’t know what’s around the corner. Here are 3 strategies for moving forward →

101 Inspiring Quotes to Help You Spring Forward

Productivity

101 Inspiring Quotes to Help You Spring Forward Calendar / 22 Apr 2022 I don’t know about you, but it’s been a struggle for me to get things done this week. Why? Is it because the weather is warming up and I want to be outside and not at my desk? But, thanks to … Continue reading 101 Inspiring Quotes to Help You Spring Forward →

Third-Party Cookies: Then, Now And How To Move Forward

Cookieless Targeting

Third-Party Cookies: Then, Now And How To Move Forward by Alvin Glay , Op-Ed Contributor, November 5, 2021 Marketing professionals currently find themselves in a position where consumers and governments will no longer tolerate some of the tracking technologies and strategies that have historically been standard practices for brands, corporations, and agencies.Why are third-party cookies … Continue reading Third-Party Cookies: Then, Now And How To Move Forward →

What Company Success Tells Us About Flexibility Going Forward

Corporate Success

Peter Daisyme October 24, 2021 Corporate flexibility wasn’t just an asset for company success during Covid. It was essential if they wanted to survive the pandemic. The Society for Human Resource Management (SHRM) noted that 43% of smaller companies leaned toward adaptability to make it through the crisis. In many cases, their willingness to shift … Continue reading What Company Success Tells Us About Flexibility Going Forward →

Account-based marketing propelled forward by the pandemic

Account Management

As B2B buyers changed the way they engaged with companies, marketers and vendors are using ABM to adapt. Pamela Parker on July 16, 2021 We hear a lot about how dramatically the pandemic has affected consumer purchasing behavior, but the business-to-business side of buying is less frequently discussed. That doesn’t mean the pace of developments … Continue reading Account-based marketing propelled forward by the pandemic →

5 Digital Marketing Trends You Should Act On Going Forward

Digital Marketing Trends

Marcel Casella July 5, 2021 It can be argued that 2020 was the worst. In fact, I somehow agree with that sentiment. However, we can’t deny that the world hasn’t stopped and the future looks promising. Indeed, the data shows that it is spinning even faster than before, which can actually be a long-lasting blessing. … Continue reading 5 Digital Marketing Trends You Should Act On Going Forward →