Using an SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. Pamela Parker on October 22, 2021 Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by … Continue reading What do SEO platforms do and how do they help marketers get found on search engines?
James Potter June 17, 2021 LinkedIn uses a proprietary algorithm to present search results to each individual user and no one knows exactly how it works, but we do know you can influence where you appear by doing some simple things with your LinkedIn profile. Below are some ideas for improving how you appear in … Continue reading How to Get Found More Often in the LinkedIn People Search
Angela Hausman, PhD April 5, 2021 If you are a service provider, you likely experienced some serious declines in your business revenues during the pandemic as everyone avoided being inside for fear of contracting the deadly virus. With more folks getting vaccinated every day, as many as three half million per day in the US … Continue reading Promoting Your Service Business Online: Tips for Getting Found
Chris Murdock November 6, 2020 In the world of recruitment, there is so much talk about finding those elusive passive candidates. Where are they? How long have they been in their current positions? What qualifications do they have? How do I access their contact info? The one thing that is often missing from these conversations … Continue reading I Found My Passive Candidates – Now What?
I Used These 5 AI-Powered Background Removers and Here is What I Found Dana Kachan / 01 Sep 2020 Have you ever needed to remove the image background? There are so many use cases in business and marketing when you need to do it quickly and professionally — from making a transparent logo to optimizing … Continue reading I Used These 5 AI-Powered Background Removers and Here is What I Found
Jeff Previte — March 2, 2020 Your main focus in marketing is getting found by people. But not just any people. You want to attract those who are in the process of potentially buying your products or services. These visitors should align with your buyer personas and fit in your target audience. They’re somewhere in … Continue reading How to Get Your Business Found on Google (2020 Edition)
Toby Scammell — November 18, 2019 Follow @tobyscammell The internet has turned local business on its head, giving rise to e-commerce companies like Amazon that compete with mom-and-pop shops in just about every retail category. The silver lining is that the mobile web has also made it easier than ever for people to search, find, … Continue reading 4 Free Ways Local Businesses Can Get Found By More Customers in “Near Me” Searches
Garry Grant — May 28, 2019 Follow @seoinc — May 28, 2019 When most people think of image SEO, they’re only thinking about the alt tags. While those are important to SEO and accessibility, there’s much more work to do for image optimization to help you get more traffic. Here’s what you should be doing … Continue reading How to Get Found in Google Image Search
A new online shopping survey from Episerver found 68 percent of consumers often compare products they find on a brand or retailer’s site to what’s on Amazon. Amy Gesenhues on April 2, 2019 A new survey from Episerver discovered 24 percent of online shoppers always compare what they find on a brand or retail website … Continue reading Nearly 70 percent of online shoppers use Amazon to compare products found on a brand’s website
Roy Morejon — August 21, 2018 Follow @RoyMorejon — August 21, 2018 sasint / Pixabay When most people think about enemies in business, they tend to focus on their competitors. After all, these individuals are chasing after your potential customers, trying to undercut you on price, and emulating your best practices that you’ve worked for … Continue reading I Played Nice With My Enemy and Found My Biggest Success Along the Way
