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This approach focuses on GTM alignment, including shared goals, clear roles, collaborative communication and unified metrics. Steve Armenti on January 7, 2025 Here’s a statistic everyone needs to know: 76% of marketers achieve higher ROI with account-based approaches than other marketing strategies, per the ABM Leadership Alliance and ITSMA. Yet, many organizations still struggle … Continue reading Break down silos with a 4-pillar foundation for account-based expansion alignment
June 26, 2024 Silicon Valley Community Foundation CEO talks about tech philanthropy’s role in politics The foundation doesn’t comment on specific donors or donations, but its reported grants reveal its clients include some of the wealthiest and most powerful people in Silicon Valley. BY Associated Press Nicole Taylor has an insider’s view of philanthropic trends from … Continue reading Silicon Valley Community Foundation CEO talks about tech philanthropy’s role in politics
A DAM with a flexible data model will help users across departments and allow it to work more easily with other tools in the tech stack. Chris Wood on November 21, 2023 Implementing a digital asset management (DAM) system requires careful planning, but it doesn’t have to be overwhelming. Making data the foundation of the … Continue reading Making data the foundation of your digital asset management system
Devindra Hardawar @devindra You’ve heard this premise before: In a post-apocalyptic world, the remnants of civilization live in a stratified society, governed by oppressive rules as they struggle to maintain their humanity. Then, a hero appears and threatens to topple the social order. We’ve seen this story repeated so often throughout the history of … Continue reading Apple will stream the first episode of ‘Foundation’ on YouTube
A good partner will not only help with the technical aspects of setting up the DAM but will assist in developing your long-term goals. Rachel Edwards on January 4, 2023 This is the second of a two-part series on building the foundation for digital asset management (DAM). You can read the first part (selecting a … Continue reading Implementation partner: The final brick in your DAM foundation
By Jessica Bursztynsky November 17, 2022 Google is trying to solve the dreaded experience makeup-wearers know all too well: finding a foundation match online. The tech giant on Thursday announced a new augmented reality shopping feature meant to help consumers find an easier shade match. Google is introducing a new photo library of photos … Continue reading Google Shopping wants to help you find your perfect foundation match
Here are a few key factors to keep in mind as you navigate the decision process in selecting your DAM vendor. Rachel Edwards on September 20, 2022 Selecting a digital asset management (DAM) vendor and an implementation partner puts in place the foundation you’ll use to grow your DAM. You want that foundation to be … Continue reading How to build your DAM foundation
By Suzanne LaBarre April 04, 2022 Eddie Opara, a partner at the celebrated design firm Pentagram, has long specialized in technologically sophisticated graphics. But for the new identity of the 53-year-old Mellon Foundation, he and his design team tried something decidedly different: They modeled the logo out of clay. The resulting symbol, a sculptural “M” … Continue reading See Pentagram’s bold new identity for the Mellon Foundation
How marketers can improve their decision-making processes using automation. Corey Patterson on January 18, 2022 at 2:54 pm Without actionable data, customer experience strategies are doomed to fail. Lisa Loftis, Principal of Customer Intelligence Solutions at SAS, discussed some interesting CX findings from Futurum Research in her presentation at our MarTech conference. “One of their … Continue reading Why data-driven decision-making is the foundation of successful CX
Jock Breitwieser April 28, 2021 How do you view social selling? Do you see it as a short-term benefit to your sales numbers or a long-term strategy meant to position you for ongoing success in your endeavors? The truth is that far too many salespeople view social selling as a purely transactional strategy. You do … Continue reading How a Social Selling Strategy Helps You Lay the Foundation for Your Sales Future
