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CDP evangelist David Raab shared common myths and realities of customer data platforms during the 2018 Martech Conference in Boston. Amy Gesenhues on October 3, 2018 David Raab, founder of the vendor-neutral CDP Institute, shared his insights into what CDPs (customer data platforms) can and can’t do, during Tuesday’s MarTech Conference session aptly titled … Continue reading Customer data platforms ‘not a silver bullet,’ says CDP Institute founder
Tommy Wyher — September 23, 2018 — September 23, 2018 Founders of companies of all sizes are faced with decisions during the early stages of the company that could impact the trajectory of the company permanently. These decisions need to be well thought out in terms of future profitability as well as company sustainability. A … Continue reading Decisions That a Founder Needs to Make During a Company’s Infancy That Can Impact Its Entire Future
Gregory T. Huang Danny Wong — November 23, 2016 Follow @dannywong1190— November 23, 2016 About a year before Michael Salguero and I were first introduced, Salguero inked a deal to buy the website CustomMade.com. That was in 2009. And for a business that hadn’t yet launched, Salguero and his co-founder Seth Rosen committed to purchase … Continue reading Why You Should Bootstrap Your Ecommerce Business: Tales From a Battle-Tested Founder
by Ryan McLean July 6, 2016July 6, 2016 When starting a new business whether it be a tech company or a retail store you will have many challenges that you will need to face and conquer. Starting a new business has many challenges on its own but when you’re looking to scale many of these … Continue reading The 12 Startup Procedures Every Founder Should Master
by Domingo Karsten March 13, 2016 Follow @domingokarstenMarch 13, 2016 People often ask me – can a nontechnical founder, become a founder of a successful internet company. The short answer would be – Sure. It may not come as a surprise, but the founders of the most successful companies such as Google, Microsoft, Amazon and … Continue reading Starting a Succesful Internet Company as a Non-Technical Founder
by Andrew Gazdecki February 12, 2016 Follow @biznessappsFebruary 12, 2016 An entrepreneur needs to be a jack of all trades to become an expert of one. Adaptability is essential. You rarely stumble upon a formula that works—it requires dedication, flexibility, and the willingness to jump into a new role at the drop of a hat. … Continue reading 7 Roles Every Startup Founder Must Learn to Play
Gregory T. HuangGregory T. Huang It can be cool to be a salesperson. Not only do you have expense accounts and work directly with customers, but you are on the cutting edge of where new software models hit the mainstream. Think software-as-a-service from Salesforce, inbound marketing from HubSpot, e-mail tracking with Yesware—and any number of … Continue reading Led by Unica Founder, Allego Tackles Video Training for Salespeople
