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Marketers need robust solutions and strategies to overcome data fragmentation. Corey Patterson on December 22, 2021 The sheer amount of customer data available to brands almost makes fragmentation inevitable. Even when using a CDP or DMP, marketers need robust solutions and strategies to overcome these issues. “Each touchpoint is storing data about your customer about … Continue reading How to overcome data silos and fragmentation
by Laurie Sullivan, Staff Writer @lauriesullivan, September 12, 2016 Fragmentation is the biggest change and challenge in marketing today, according to David Rodnitzky, CEO at 3Q Digital, a Harte Hanks company. Consumers use multiple devices, dividing their time between social networks, apps, search, and video. He says brands should expect an increasing amount of fragmentation … Continue reading 3Q Digital’s Rodnitzky: Search Tips On Fragmentation
by Vivienne Egan December 7, 2015 Follow @ThinkSearchDecember 7, 2015 In the early days of the Internet smart companies would recognise the importance of having their own website. They also recognised the importance of having a homepage that made a strong impact. But the rise of social media has seen a shift in the focus … Continue reading What Does The Continued Fragmentation of the Web Mean for Your Website?
