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Tag Archives: Framework

What’s Behind The Microsoft AI Optimization Framework

What’s Behind The Microsoft AI Optimization Framework by Laurie Sullivan , Staff Writer @lauriesullivan, August 1, 2024 Microsoft’s AI Trace research project introduces a new approach to training and automatically optimizing AI-run systems. The company demonstrates how it can be used in building an AI agent for games, but it also could improve ad delivery and … Continue reading What’s Behind The Microsoft AI Optimization Framework

How to assess your organization’s AI readiness with the 5P framework

Tips for defining your AI strategy, engaging stakeholders, optimizing processes, selecting platforms and measuring performance. Katie Robbert on March 8, 2024 As organizations grapple with the complexities of AI adoption, a strategic framework becomes essential for assessing readiness and ensuring successful implementation. Before introducing even more tech into your stack, you must know what you’re … Continue reading How to assess your organization’s AI readiness with the 5P framework

Google Search: A Gross Margin Framework For Generative AI Modeling

Google Search: A Gross Margin Framework For Generative AI Modeling by Laurie Sullivan , Staff Writer @lauriesullivan, October 12, 2023 Google, Microsoft and others focused on search are preparing the ad industry to make one of the biggest transitions with the introduction of generative artificial intelligence (GAI). On Thursday, Google announced the ability to create images with … Continue reading Google Search: A Gross Margin Framework For Generative AI Modeling

How to craft a winning event strategy: A 7-step framework

Here’s how to craft a solid strategy for attracting and engaging qualified attendees to ensure your virtual event’s success. Allison Saget on May 18, 2023  While virtual events are a great way to connect with your customers and prospects, getting qualified attendees is often a challenge.  Events have become more accessible in today’s digital world, … Continue reading How to craft a winning event strategy: A 7-step framework

A 5-point framework for creating a high-performing marketing organization

Learn what it takes to develop high-performing creative marketing firms and in-house agencies that go beyond best practices. Brian Kessman on January 17, 2023 at 9:45 am | Reading time: 7 minutes Did you know that most creative and marketing organizations still rely on organizational strategies, structures and management philosophies that date back to 1911? … Continue reading A 5-point framework for creating a high-performing marketing organization

IAB Europe agrees to change Transparency and Consent Framework for EU ad industry

The ruling by Belgium’s APD for GDPR violations also included a 250,000 euro fine. Chris Wood on February 3, 2022 This week, Belgium’s data protection authority, APD, fined IAB Europe 250,000 euros for GDPR-related complaints against its standardized Transparency and Consent Framework (TCF), which is used by publishers and advertisers in the EU. The complaints, … Continue reading IAB Europe agrees to change Transparency and Consent Framework for EU ad industry

Google Calls On Industry To Create New Secure Data Transfer Framework Between U.S. And EU

Google Calls On Industry To Create New Secure Data Transfer Framework Between U.S. And EU by Laurie Sullivan , Staff Writer @lauriesullivan, January 24, 2022 Kent Walker, Google president of global affairs and chief legal officer, Google and Alphabet, last week called on European lawmakers to agree soon on a new data framework to keep the … Continue reading Google Calls On Industry To Create New Secure Data Transfer Framework Between U.S. And EU