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November 07, 2024 The age of Frankenstein franchises is coming: First IHOP-Applebee’s combo restaurant to open in Texas The brand mash-up follows a line of others, such as Taco Bell-KFC and Auntie Anne’s-Cinnabons. And we’ll likely see more, as restaurant chains continue to struggle. BY Jennifer Mattson Everyone loves a good fast-food combo meal, but what … Continue reading The age of Frankenstein franchises is coming: First IHOP-Applebee’s combo restaurant to open in Texas
Brett McIntyre — February 5, 2019 Follow @216Marketing — February 5, 2019 Imagine you are hit with a multi-million dollar court settlement. Can your franchise sustain it? In case you do, can you survive the reputational damage? Of course, such a settlement will get you lots of publicity – all for the wrong reasons. How … Continue reading Do Your Franchises Need Background Checks. You Bet.
Christie Huber — March 29, 2018 — March 29, 2018 We recently had the opportunity to attend the IFA (International Franchise Association) national conference in sunny Phoenix, AZ. If you’re a franchisee or franchisor, this is a can’t miss event that covers the latest news and best practices in the world of franchising. At the … Continue reading Lessons from IFA: How Call Tracking Helps Franchises Drive Growth
Columnist Jason Decker explores often-neglected tactics that can give you an edge in a local market. Jason Decker on June 20, 2016 Local search marketing is a complicated system. Standard SEO techniques such as keyword-rich content, well-optimized meta tags and a strong backlink profile are always important. For multi-location franchises, add the complications of Name, … Continue reading 3 digital marketing opportunities for franchises
by Dan Forootan June 15, 2016June 15, 2016 National brands and marketers are faced with a tough challenge — grow sales at the local level while protecting brand equity. National brands and marketers want to power up targeted communications with customers and prospects, but if franchisees are executing individual email campaigns, it will be next … Continue reading 10 Data-Driven Reasons Why Franchises Should Centralize Email Marketing
By Michael Georgiou April 28th, 2016 Maintaining a local web presence for a franchise business is a challenge. Each franchise site (or microsite) has to be treated as a separate case and optimized for local search individually. Businesses can ensure its franchise websites show up in relevant searches and rank high on Google in a number … Continue reading Search Marketing Solutions For Firms With Franchises
by David Kiger February 20, 2016 Follow @davidkigerFebruary 20, 2016 For people interested in starting a small business, the promise of starting from scratch can have significant appeal — the “I built this from the ground up” kind of pride. But there are challenges galore that go along with a startup, most of which are … Continue reading Franchises Can Be an Alternate Route for Potential Entrepreneurs
