Ask experts about ad fraud and you will get a mix of actionable advice and skepticism about whether anything can be done. Kim Davis on June 26, 2024 The Association of National Advertisers had some good news for the Cannes Lions audience earlier this month. In 2023, media buys on mostly bogus made-for-advertising (MFA) … Continue reading The never-ending war against ad fraud
Audio Ad-Spend Fraud: Hackers Spoof More Than 500,000 Devices In March by Laurie Sullivan , Staff Writer @lauriesullivan, May 7, 2024 DoubleVerify identified audio fraud where fraudsters combined invalid traffic with legitimate traffic to remain undetected, spoofing content on more than 500,000 devices, including mobile phones, tablets, CTV, audio players, smartwatches and smart speakers to drain … Continue reading Audio Ad-Spend Fraud: Hackers Spoof More Than 500,000 Devices In March
The partnership aims to provide customers with more reliable programmatic solutions and enhance ad transparency. BidsCube on January 16, 2024 With a shared commitment to fostering a secure and trustworthy environment for publishers and advertisers, BidsCube and Pixalate have partnered to fortify the digital advertising industry and make it more transparent. Pixalate’s fraud protection, privacy … Continue reading BidsCube teams up with Pixalate to combat ad fraud by BidsCube
By Clint Rainey January 25, 2023 Activist short-seller Hindenburg Research on Wednesday accused Asia’s richest person, Gautam Adani, of perpetrating “brazen market manipulation” and decades of fraud to help his family amass their fortune. Late Tuesday, the investment firm run by forensic financial researcher Nate Anderson tweeted that the report’s findings reveal “what we strongly suspect … Continue reading Hindenburg strikes again: Billions erased as Adani Group is accused of ‘historic’ corporate fraud
Nikola founder Trevor Milton convicted on three charges of fraud Karissa Bell @karissabe Trevor Milton, the founder and former executive chairman of Nikola, has been found guilty on three counts of fraud for misleading the electric vehicle company’s investors about its business and technology. In total, he was found guilty on one count … Continue reading US prosecutors are reportedly investigating FTX founder Sam Bankman-Fried for fraud
CTV Ad Fraud Moderates In Q2, Chromecast Devices Riskiest by Karlene Lukovitz @KLmarketdaily, November 4, 2022 The average overall global ad-fraud rate in open programmatic buys was 19% in this year’s second quarter, according to Pixalate’s latest invalid traffic (IVT) global benchmarks analysis. That was actually lower than all but four of the quarters since … Continue reading CTV Ad Fraud Moderates In Q2, Chromecast Devices Riskiest
Sellers.guide Releases Publisher Site Ranking For Fraud, Malware, Unsafe Online Traffic by Laurie Sullivan , Staff Writer @lauriesullivan, October 20, 2022 Food, Home & Garden, and Travel are the categories less likely to have fraud, malware and unsafe traffic on publisher sites, according to the Sellers.guide analysis of publishers. Sellers.guide was created in May 2021 by … Continue reading Sellers.guide Releases Publisher Site Ranking For Fraud, Malware, Unsafe Online Traffic
Online Fraud A Major Concern This Holiday Season, TransUnion Study Shows by Laurie Sullivan @lauriesullivan, October 21, 2022 Fraud is increasingly a major concern for consumers. Retailers and brands should be thinking more about securing their websites, as 54% of consumers have stated concerns with being victimized by fraud this holiday season — up 17% … Continue reading Online Fraud A Major Concern This Holiday Season, TransUnion Study Shows
Hitting the Books: How Southeast Asia’s largest bank uses AI to fight financial fraud Machine learning is streamlining traditional, rules-based money laundering investigations. A. Tarantola @terrortola DBS Bank: AI-Driven Transaction Surveillance Yes, robots are coming to take our jobs. That’s a good thing, we should be happy they are because those jobs they’re taking … Continue reading How Southeast Asia’s largest bank uses AI to fight financial fraud
Twitter sues Elon Musk for attempting to back out of $44 billion buyout deal The suit sets the stage for a lengthy legal battle. I. Bonifacic @igorbonifacic Andrew Kelly / reuters Twitter is suing Elon Musk to force the Tesla and SpaceX CEO to complete his $44 billion acquisition of the social media company. … Continue reading Elon Musk accuses Twitter of fraud for hiding real number of fake accounts
