Tag Archives: Fraud

Studies find big increases in ad fraud attempts and fake traffic

Advertisement Mistakes

Nearly a third of retail sites’ organic and direct traffic is from bots and fake users. Constantine von Hoffman on June 2, 2022 The ad fraud business is booming, according to two new studies, which found increases in both fraud attempts and fake traffic.  Some 17% of all traffic from affiliate programs is fake, according … Continue reading Studies find big increases in ad fraud attempts and fake traffic →

The new cyberspace agency needs to tackle fraud, not just cyberattacks

Cyber Attacks

By Dan Woods   April 13, 2022   For decades, cybersecurity experts have been held back by a relative lack of federal involvement across a range of issues in cyberspace. Now they’ve finally got their wish, but will the Bureau of Cyberspace and Digital Policy (CDP), which the State Department announced last week, focus on … Continue reading The new cyberspace agency needs to tackle fraud, not just cyberattacks →

The Ultimate Chargeback Response Template For Winning Friendly Fraud Professionally

Fraud Management

Tom-Chris Emewulu August 19, 2021 I’m yet to meet any e-commerce entrepreneur that loves the uphill journey of fighting fraudulent chargebacks. It’s a time-consuming process with only 22% chances of success (56 percent average of fraud-related chargebacks disputed multiplied by 40% average win rate). Yet, there are insider secrets that could swing the odds of … Continue reading The Ultimate Chargeback Response Template For Winning Friendly Fraud Professionally →

Mobile App Video Fraud Rises 50%, CTV Notches To Top, DoubleVerify Finds

Mobile Apps

Mobile App Video Fraud Rises 50%, CTV Notches To Top, DoubleVerify Finds by Laurie Sullivan  @lauriesullivan, July 8, 2021 As the advertising landscape continues to rock brands, a report released today by DoubleVerify outlines the shifts — from growth in connected TV (CTV) and quality on programmatic buys to measures that improve performance and privacy. … Continue reading Mobile App Video Fraud Rises 50%, CTV Notches To Top, DoubleVerify Finds →

Failing to Stop Third-Party Fraud Makes it Harder to Fight Friendly Fraud

Fraud Management

David DeCorte April 13, 2021 If you’ve operated in the eCommerce space for any significant length of time, you’ve probably run up against chargebacks at least once or twice. These bank-level payment reversals are more than minor inconveniences. Chargebacks mean lost sales revenue and merchandise, plus added fees and long-term threats to your business’s survival. … Continue reading Failing to Stop Third-Party Fraud Makes it Harder to Fight Friendly Fraud →

Marketing Fraud A Much Bigger Problem Than Marketers Realize, Study Shows

Marketing Fraud

Marketing Fraud A Much Bigger Problem Than Marketers Realize, Study Shows by Laurie Sullivan , Staff Writer @lauriesullivan, March 1, 2021 Some 43% of respondents in a recent White Ops survey said they could not estimate how much of the traffic coming to their website is bot activity as opposed to humans they wanted to reach. … Continue reading Marketing Fraud A Much Bigger Problem Than Marketers Realize, Study Shows →

How Machine Learning Is Enhancing Fraud Detection

Machine Learning

Mitul Makadia February 3, 2021 Online transactions have shot up exponentially and so have cases of online fraud. The Consumer Sentinel Network maintained by FTC received 3.2 million reports of identity theft and online fraud in 2019. With fraudsters becoming more adept at finding and exploiting loopholes in systems, fraud management has turned painful for … Continue reading How Machine Learning Is Enhancing Fraud Detection →

Random Posts on