Tag Archives: Freemium

Different experiences with free and freemium software trials

How marketers find the right solutions in disruptive times Chris Wood on April 13, 2021 at 11:38 am There are a number of hurdles to clear internally that make free trials hit-or-miss when businesses are updating their martech stack. In disruptive times like these, however, organizations are looking to evolve and further transform their digital … Continue reading Different experiences with free and freemium software trials →

Components of a SaaS Marketing Strategy with a Freemium Model

SaaS Marketing

Amber Kemmis — May 14, 2019 — May 14, 2019 There are many things that make me happy and free stuff is one of them. I love free samples at Costco, free Wi-Fi at coffee shops, free cookies at the car dealership, free parking, free customer support, and free upgrades. But out of all the … Continue reading Components of a SaaS Marketing Strategy with a Freemium Model →

5 Online Freemium Tools for Start-Ups and Agencies!

Startups

Navneet KaushalOctober 24, 2015 Freemium tools are the basics needed to get things going for free – here are five to help start-ups on their way. Do you want tools that will grow as your business does? If so, freemium is the way to go. Freemium tools allow start-ups to use the basics needed to … Continue reading 5 Online Freemium Tools for Start-Ups and Agencies! →

How Can the Freemium Model Work for Your Business?

Marketing Tools

Herb AxilrodJuly 4, 2015 First coined in 2006, the freemium business model has skyrocketed in popularity over the last decade. The simple premise, free content supplemented by optional “premium” goods or services, has been a catalyst to success for a litany of organizations from Spotify to Dropbox. Even Microsoft is trying their hand at the … Continue reading How Can the Freemium Model Work for Your Business? →

Survey: 58 Percent Prefer Ad-Based Apps To Paid, Freemium Models

Ad Campaigns

Data precedes DAA introduction of “AppChoices” consumer tool. Greg Sterling on October 26, 2014 The Digital Advertising Alliance (DAA), a consortium of online advertising trade groups, commissioned Zogby Analytics to survey mobile users about their attitudes toward mobile advertising. Zogby polled 1,015 adults, mostly about in-app advertising and related issues. At the highest level, the … Continue reading Survey: 58 Percent Prefer Ad-Based Apps To Paid, Freemium Models →