by Nicola FaulknerOctober 2, 2016 When does the extra email become one too many? Or are you missing out on opportunities by not sending enough? Frequency is probably the most subjective area in email marketing, with too many email marketers using gut feel rather than hard data. Here’s our advice on frequency and getting the … Continue reading Email Sending Frequency – Getting the Balance Right
by Keith Reinhardt Follow @FreshAddressSeptember 2, 2016 “How often should I email my subscribers?” It’s an important question, especially if you worry that you’re emailing too often or wondering whether your subscribers would tolerate more emails. But maybe that’s not the best way to get the right answer. Try this: Should different customer groups get … Continue reading Segmenting Can Solve the Email Frequency Problem
by Luana Spinetti April 18, 2016 Follow @LuanaTFApril 18, 2016 You probably heard this often throughout your blogging life: “You don’t blog enough!” “You should write more often.” “You never update your blog. It’s boring.” Blogging frequency is one of the most talked aspect of blogging on the Web. If it’s true that 46% of … Continue reading How Often Should You Be Blogging? 3 Myths, 3 Tips On Blogging Frequency
by Matt Osit February 6, 2016February 6, 2016 Think about how often you’re seeing your customers––the number of times your sales reps are out in the field visiting each retail store. Now think about how often your retailers are placing orders. It’s likely that those timelines are pretty closely correlated. When your primary sales channel … Continue reading How B2B eCommerce Solutions are Increasing Order Frequency
by Arik Hanson February 2, 2016February 2, 2016 A friend of mine raised a question we’ve heard before on Facebook the other day: How many times should I be posting to Facebook per week? A question that’s been asked by thousands of clients and company-side folks over the last few years (but a question I … Continue reading Less is the New More When it Comes to Social Posting Frequency
Steve HammSeptember 30, 2015 If you still treat social media marketing as a task you undertake after hours or on weekends, you run the risk of letting the competition overtake you. The interactions between consumers and individual brands have proven to be so successful that a company’s expertly planned daily representation on the various platforms … Continue reading Social Media Marketing Statistics Highlight the Importance of Frequency and Consistency
by Nick Supapol June 25th, 2015 I’m still amazed whenever I bring up retargeting to new clients and they have no clue what I’m talking about. That’s until I follow up with, “you know, the ads that stalk you everywhere you go.” Without fail, they know exactly what I’m talking about. If marketers and business … Continue reading Remarketing Frequency Capping & Membership Duration Testing
Amir JirbandeyApril 23, 2015 It’s a fine line to tread, emailing your customers too much will cause fatigue, but messaging too little will cause them to forget you altogether. Email frequency can affect important metrics such as open rates, click throughs and most importantly unsubscribe rate. But before you throw in the towel thinking that … Continue reading 3 Ways to Optimize the Frequency of Your Emails
Zach HellerFebruary 18, 2015 If you are interested in putting more energy into social media marketing, setting up your social media pages is a step in the right direction. But that’s not all it takes. Sooner or later you have to start posting. You have to decide what to post, when to post, and how … Continue reading Social Media Marketing: Finding the Right Frequency
Mark SchaeferFebruary 10, 2015 Blogging frequency is among the most common questions I am asked, and it occurred to me that I have never directly addressed this in a blog post. So here we go — how often should you post on your blog? First, let’s start at a very high level and set the … Continue reading What is the Ideal Blogging Frequency For Your Business?
