By Mike Parry, Published October 26, 2014 Email marketers (myself included) always say; don’t over mail your email list. Whilst this is still good advice, what determines over mailing has changed. We are all used to email now and Spam is pretty well controlled by Outlook (Hotmail), Gmail, Yahoo etc. We also spend a lot … Continue reading Your Pace or Mine? The Art of Email Frequency and Timing
by Francois Laxalt, Oct 22, 2014 Digital marketers are under pressure to increase the number of messages in order to drive revenue. But can we deliver all these messages and do it in a way that increases conversions and reduces marketing fatigue? The Evidence Speaks The marketing fatigue phenomenon was the subject of a first-of-its-kind … Continue reading Fighting Marketing Fatigue: Proof You Can Increase Message Frequency And Still Win
