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While overall ad spend will continue to grow, many marketers expect to adjust their mix of channels every month. Constantine von Hoffman on December 21, 2022 Marketers are going to be measuring and re-measuring their investments in 2023. Nearly two-thirds say they will be re-evaluating their media spend more frequently, with most doing so monthly, … Continue reading Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023
Ruby Rusine October 7, 2020 According to Pew Research, “As of July 2020, the U.S. has over 190,000,000 million Facebook users. The United States ranks second to India in terms of the number of users.” In fact, Facebook remains “the primary platform for most Americans because around seven in ten U.S. adults (69%) use Facebook“, … Continue reading 13 Tips to Get Your Facebook Page Seen More Frequently: A Business Guide
Implementing automated bids from the engines doesn’t mean advertisers can forget about bid management. Our founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad management will be done by automated systems driven by artificial intelligence (AI) and machine learning (ML). One task … Continue reading If you’re not updating ROAS and CPA targets frequently, you’re missing out
Contributor Kaspar Syzmanski addresses some of the most commonly raised questions and issues regarding Google penalties. Kaspar Szymanski on November 15, 2017 For webmasters affected by a manual action, understanding why a particular penalty is applied, what the consequences are and how to adequately address the issue are key to resolving a potentially critical … Continue reading Google Manual Actions: Frequently asked questions and their answers
by Roman Kniahynyckyj Follow @kniahynyckyjAugust 25, 2016 When it comes to website redesign, the most common question companies ask is whether they should build a website on HubSpot or WordPress. Cost is often a determinant between the platforms. Folks focused on the initial cost notice right away that WordPress is generally free, at least at … Continue reading Frequently Asked Question: Build a Website on HubSpot or WordPress?
by Sarah Goliger February 8, 2016 Follow @sarahbethgo February 8, 2016 Look, we all know how it feels to wake up to an inbox brimming with promotional emails that we just don’t have time for — or frankly — any interest in opening. We’re quick to archive or delete them, without a second … Continue reading 5 Steps to Determine How Frequently You Should Be Sending Your Marketing Emails
VerticalResponseAugust 15, 2015 Pay-per-click advertising is a popular and economical way to generate more website traffic and reach a larger target audience online. Although it can be quite daunting to get started, the ROI on most pay-per-click ads is higher than its other digital and offline alternatives including direct mail and using basic keywords in … Continue reading 9 Frequently Asked Questions About Pay-Per-Click Advertising
