Tag Archives: Friction

From friction to flow: A marketer’s secret productivity engine

Practical insights and strategies to align your personal rhythms with your daily demands as a marketer, enabling peak performance and sustainable productivity. Hana Jacover on February 22, 2024 As a marketer, you are an orchestrator of people, processes and technology. Purposefully harnessing the energy of the tools and minds needed to produce a desired state. … Continue reading From friction to flow: A marketer’s secret productivity engine →

Eliminate Cognitive Friction to Maximize Human Performance

Performance Management

Daniel Burrus — October 4, 2018 Follow @DanielBurrus — October 4, 2018 Improving cognitive performance is a strategic imperative for anticipatory leaders. Yet, cognitive performance slows down due to cognitive friction. Cognitive friction occurs when professionals can’t think through uncertainties clearly in their minds. These uncertainties include: risks opportunities outcomes consequences implications impact causations causes … Continue reading Eliminate Cognitive Friction to Maximize Human Performance →

Reduce Product Friction to Increase User Adoption and Retention

User Engagement

Caitlin Zucal — January 15, 2018 Follow @Caitlin_Zucal — January 15, 2018 Wonder why customers aren’t using your digital product? It may be time to examine product friction. Product friction is anything that represents a barrier to user adoption or retention. From an overly complicated sign-up process to difficult-to-navigate menus, if too much friction exists, … Continue reading Reduce Product Friction to Increase User Adoption and Retention →

The Best Way to Lower Your Platform Signup Friction

Email Strategy

Chalmers Brown — September 22, 2017 — September 22, 2017 SugarandSkullDesigns / Pixabay How many times have you heard about a new software platform that’s all the rage and you need to check it out? I mean really need to because you don’t want to be left out in the cold. But, when go to … Continue reading The Best Way to Lower Your Platform Signup Friction →

5 Ways to Make Organizational Friction Work for You

Corporate Culture

Linda Popky — August 28, 2017 — August 28, 2017 geralt / Pixabay With all the incivility and discontent in our environment today, you’d think the best thing organizations could do would be to remove as much organizational friction, or discord, from their groups as possible. Certainly, we want to reduce the kind of friction … Continue reading 5 Ways to Make Organizational Friction Work for You →

Less Sticking Points, More Sales: Actionable Steps to Remove Friction from Your Buyer Journey

eCommerce Strategies

by Jacob Firuta June 23, 2016 Follow @JFirutaJune 23, 2016 When everything goes your way in business – you’ve come up with a great product, you’ve sorted out production and delivery – it’s time to kick back and let the revenue flow in, right? You may be forgetting about one thing that will cost you … Continue reading Less Sticking Points, More Sales: Actionable Steps to Remove Friction from Your Buyer Journey →

Increase Your Brand’s Website Conversions With Less Friction

Conversion Optimization

by Personal Branding Blog April 7, 2016April 7, 2016 An attractive and mobile-friendly website is just the beginning to retaining visitors for your personal brand. The goal is to convert these subscribers through less confusion and a clear message that meets their needs. Is your landing page attracting or repelling visitors? A frustrating design can … Continue reading Increase Your Brand’s Website Conversions With Less Friction →

How To Take The Friction Out Of Email Address-Change

Email Marketing

by Loren McDonald, September 18, 2014 In my previous Email Insider, “’Mom, All I Want is to Change My Email Address,’” I outlined the often frustrating and annoying process of updating my email address on dozens of work-related subscriptions. Here, I’ll outline some best practices that can help you reduce the number of subscribers you … Continue reading How To Take The Friction Out Of Email Address-Change →