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Tag Archives: Friday

5 Black Friday trends marketers can act on this holiday season

42% of consumers begin holiday shopping on Black Friday or later, one study found. Here’s what marketers can do to capitalize. Chris Wood on November 15, 2023 Holiday shopping will soon begin — officially — the Friday after Thanksgiving, a.k.a. Black Friday. And despite fears of economic slowdowns and lingering inflation, the holiday season is … Continue reading 5 Black Friday trends marketers can act on this holiday season

Black Friday Sales Were Flat, Sunday Is The New Friday, Study Says

Black Friday Sales Were Flat, Sunday Is The New Friday, Study Says by Ray Schultz , December 6, 2022 Ecommerce brands sent 50% more emails during Black Friday weekend YoY — at least those working with ActiveCampaign.   However, Black Friday sales grew by only 3%, while completed order revenue decreased by 7% and revenue per … Continue reading Black Friday Sales Were Flat, Sunday Is The New Friday, Study Says

Black Friday sales soar, Cyber Monday could smash records as shoppers shake off recession fears

  By Sam Becker November 29, 2022 Update Tuesday, 9:50 a.m. ET: Cyber Monday smashed records this year, with consumers spending a total of $11.3 billion for the biggest online shopping day of all time, representing a 5.8% growth from last year. In the peak hour of 11 p.m. to 12 a.m. ET, consumers spent … Continue reading Black Friday sales soar, Cyber Monday could smash records as shoppers shake off recession fears

Amazon Ads Reporting Outage Throws Off Calculations For Black Friday Campaign Spend

Amazon Ads Reporting Outage Throws Off Calculations For Black Friday Campaign Spend by Laurie Sullivan , Staff Writer @lauriesullivan, November 30, 2022 A glitch in Amazon’s ad tools system on Black Friday caused advertisers to potentially overspend up to hundreds of thousands of dollars during the hottest holiday weekend of the year, while others underspent, causing them … Continue reading Amazon Ads Reporting Outage Throws Off Calculations For Black Friday Campaign Spend

Tile discounts a bunch of Bluetooth trackers in time for Black Friday

The best gifts for grads under $50Give them something useful without breaking the bank. Valentina Palladino|@valentinalucia   Gifting can be difficult at any time, but it’s been particularly hard over the past couple of years. You may still be working with a tight budget, but you also want to give that grad in your life … Continue reading Tile discounts a bunch of Bluetooth trackers in time for Black Friday