by Denise Chan November 20, 2015 Follow @https://twitter.com/mailjetNovember 20, 2015 Drip campaigns are the ice breakers of the email world – only way less cheesy. The process of getting to know someone can be unnatural sometimes, both in the real world and online, so it can be a huge relief to have a pre-scripted intro. … Continue reading Flight School Friday: Building The Perfect Drip Campaign
by Laura Cole November 19, 2015November 19, 2015 On November 27th this year (the day after Thanksgiving in the United States), consumers will head online to access an incredible range of digital savings and limited-time promotions. Known as Black Friday, this unofficial holiday signals the beginning of the festive period for consumers and has remained … Continue reading How to Prepare Your Business for Black Friday
by Tracey Wallace November 16, 2015 Follow @tracewallNovember 16, 2015 Birchbox and Dollar Shave Club are two successful and inspirational companies who, along with a handful of others, have transformed the way consumers think about monthly subscriptions to health & beauty items and the way products can be packaged as sets. But today, on Veteran’s … Continue reading How This 70-Year-Old Nonprofit Launched a Holiday Gift Site Weeks Before Black Friday –– And Quickly Boosted Their Bottom Line
by Takeshi Young November 16, 2015November 16, 2015 As every online retailer knows, Black Friday and Cyber Monday are two of the busiest shopping days of the year. Using A/B testing and CRO to improve your e-commerce site is the key to maximizing your sales during these retail holidays. Here at Optimizely we have the … Continue reading 7 Black Friday & Cyber Monday E-commerce Optimization Tips
Sasha SeddonOctober 30, 2015 Getting ready for Halloween is fun but it can be hard work too. Hollowing out a pumpkin. Carefully applying fake blood. Trying to put together a costume to rival Chica the spider-dog’s. Like most Halloween prep, crafting an email that gives your subscriber goosebumps (in a good way), takes preparation and … Continue reading Fright School Friday: Email That Wins In The Halloween Inbox
Yesmail says retailers are sending Black Friday emails too late, with majority of campaigns happening on Thanksgiving Day and Black Friday. Amy Gesenhues on October 29, 2015 Going on last year’s campaign results, Yesmail says retailers are waiting too late to send their Black Friday-themed emails and Facebook posts. According to a report from the … Continue reading Report Finds Black Friday Email Open Rates Highest On Monday & Tuesday Before Thanksgiving
Sasha SeddonOctober 16, 2015 We all have our fears. They might be spiders, clowns, a drop in click-through rates. For many email marketers, there’s nothing scarier than some frightening data. This Friday, we’ve gathered together some email stats which will haunt you in your sleep. You’ve been warned… 39% of marketers have no strategy for … Continue reading Fright School Friday: Email Stats to Send a Chill Down Your Spine
Sasha SeddonSeptember 4, 2015 When you’re just starting out, you want to feel as if you are doing all that you can to grow your customer base. Stories like Harry’s gathering 100,000 email sign ups in one week are inspiring, but can also send you frantically searching Google with keywords such as “how can I … Continue reading Flight School Friday: Why Buying an Email List Is Not a Short Cut
Sasha SeddonAugust 21, 2015 Building an email marketing program from scratch can feel like one of the most daunting online conversations to begin. The inbox is a crowded place – every day companies are competing for opens and clicks, testing out new subject lines, more GIFs, bigger call-to-actions (CTA). The key is to build a … Continue reading Flight School Friday: 10 Email Campaigns Every Company Should Start With
Eating, sleeping, and moving around are relatively basic endeavors. A little tweak here and there can make a world of difference, though. By Doug Aamoth January 2, 2015 | 6:00 AM You don’t have to be a nut to be healthy. You just have to want to get healthier than you are now. Baby … Continue reading Free App Friday: 5 Tools For Healthier Living
