Tag Archives: Friday

E-Mail Study: Call It Black Friday Or Cyber Monday, But Don’t Use “Cyber Week”

Yesmail says “Cyber Week” may not have created a sense of urgency in shoppers. Matt McGee on December 17, 2014 Major retailers that sent out holiday e-mail marketing campaigns with the phrase “Cyber Week” in their subject lines got a proverbial lump of coal from consumers. According to a Yesmail study, e-mails with that term … Continue reading E-Mail Study: Call It Black Friday Or Cyber Monday, But Don’t Use “Cyber Week”

Black Friday Retailers Should Get An Early Social Media Jump

Yesmail Interactive report on 50 major retailers’ social campaigns shows that engagement peaks in the days before stores open for the shopping frenzy. Martin Beck on November 18, 2014     As retailers push Black Friday opening hours farther back into Thanksgiving Day, they should consider starting their social media campaigns earlier in the week, according … Continue reading Black Friday Retailers Should Get An Early Social Media Jump

10 Steps for the Best Black Friday & Cyber Monday Email Marketing Program Ever – Part 2

By Lili Boev, Published November 5, 2014 In this second part of our two-part blog series we reveal steps 6-10 for maximizing your share of the available online spend this year, using great email marketing. To read the first 5 steps, see part one of this blog. Why Monday is the new Friday Black Friday … Continue reading 10 Steps for the Best Black Friday & Cyber Monday Email Marketing Program Ever – Part 2

10 Steps for the Most Successful Black Friday & Cyber Monday Email Marketing Program Ever

By Lili Boev, Published October 31, 2014 Welcome to part one of a two-part series providing tips to get the most out of email marketing throughout Black Friday and Cyber Monday. How many shopping days are there left till Christmas? Answer: Two. Black Friday this year falls on November 28th and Cyber Monday on December … Continue reading 10 Steps for the Most Successful Black Friday & Cyber Monday Email Marketing Program Ever