The Black Friday Beat: The Best Email Cadences, And Who’s Using Them by Ray Schultz , Columnist, November 5, 2021 Brands gearing up for Black Friday should not skimp when it comes to email frequency, judging by Email is the new Black (Friday), a study from Pathwire in partnership with Ascend2. Of the email teams … Continue reading The Black Friday Beat: The Best Email Cadences, And Who’s Using Them
Black Friday Lessons Learned From 2020 by Elizabeth Baggan , Op-Ed Contributor, December 1, 2020 Black Friday 2020 broke online records. Adobe Analytics reported that sales topped $9 billion on Black Friday, revealing the rate at which consumer shopping habits evolve. Mobile orders increased by a massive 25.3% year-over-year, with 40% of all ecommerce sales … Continue reading Black Friday Lessons Learned From 2020
Dale Strickland November 24, 2020 Black Friday and Cyber Monday are coming up soon, which means that instances of employees shopping at work are going to skyrocket. As a manager you’re going to be faced with quite the dilemma: Should you let your employees do their holiday shopping during work hours? In this article I’ll … Continue reading Should You Let Employees Shop During Work Hours? (Black Friday 2020)
Irina Weber November 20, 2020 This has been both an exceptional and difficult year for many reasons. As many businesses still try to recover from the coronavirus crisis, you should do the best to adapt your marketing strategist to the latest consumer trends and increase your online sales. Black Friday and Cyber Monday are two … Continue reading 15 Best Black Friday 2020 Deals for Digital Marketers
Andrew Madeira-Silva November 12, 2020 Black Friday and Cyber Monday are only weeks away. The scary part about that fact is, the process of preparing for Black Friday and Cyber Monday can also take weeks. But don’t worry! We’re here to help. Chances are, 2020 will absolutely blow previous records of online sales away. A … Continue reading 5 Must-Know Tips for Black Friday and Cyber Monday 2020
Jared Atchison November 13, 2020 Believe it or not, Black Friday is right around the corner. If you’re a marketer or business owner, odds are, you want to maximize your profits and build rapport with new customers during the biggest shopping season of the year. The thing is, many companies are busy with other projects, … Continue reading 4 Last-Minute Tips for Securing More Black Friday Sales
Shashin Shah November 12, 2020 Did you know that in 2019 digital selling accounted for 20.1% of the entire holiday sales, and Thanksgiving Day alone saw online sales cross the $ 4 billion milestone for the very first time? Shopping has always been big on these occasions, even with 2020’s disastrous impacts, it won’t be … Continue reading Why PIM is Essential for Your Thanksgiving and Black Friday Marketing Strategy
Chris Christoff October 16, 2020 Black Friday and Cyber Monday are two big days that all marketers are excited about. It’s a great time for businesses to attract new customers, boost their sales, and increase their overall conversions. So, most marketers start preparing for a profitable Black Friday and Cyber Monday sale way before the … Continue reading How to Plan Your Black Friday and Cyber Monday Sales
Rachel Smith October 11, 2020 This year businesses across a variety of sectors have taken a huge hit thanks to coronavirus and left some smaller businesses owners struggling to stay afloat. With a second lockdown looming most if not all business owners are setting up online shops to avoid any missed opportunities this Black Friday … Continue reading Preparing Your Business for Black Friday 2020
Emily Carroll October 8, 2020 As with most events and gatherings in 2020, Black Friday shopping is predicted to look a little different this year. A recent survey was conducted with 2,000 U.S. consumers to compare changes from the 2019 holiday shopping season to 2020. These findings can help eCommerce and brick and mortar stores … Continue reading Black Friday 2020: eCommerce Sites Can Expect a 28% Increase in Online Shopping from 2019
