The data show growth for other retailers, but Amazon captured the bulk of sales. Greg Sterling on July 19, 2019 Amazon said this Prime Day (July 15-16) was “the largest shopping event in Amazon history,” with sales exceeding Black Friday and Cyber Monday combined. Indeed, Prime Day has established itself as a third online shopping mega-event (the … Continue reading Just how black was ‘Black Friday in July’ for retailers not named Amazon?
What marketers can learn from the downsides of a record-breaking holiday sales weekend. Robin Kurzer on December 6, 2018 Marketers breathed a bit easier as record-breaking retail sales rolled in from the Thanksgiving to Cyber Monday stretch. Cart checkouts kept apace throughout the Thanksgiving weekend, totaling a record $7.9 billion in online sales on Cyber … Continue reading Declining engagement, conversions cast shadows on otherwise sunny Black Friday weekend
Jeremy Souza — November 27, 2018 — November 27, 2018 All right! You made it through the madness of Black Friday and Cyber Monday! Now the real work begins. We hope you gathered in lots of sales and a bunch of new customers. But, you’ve also generated a spreadsheet full of numbers that tell you … Continue reading How to Maximize Your Black Friday & Cyber Monday Email Data
Robert Woo — November 26, 2018 — November 26, 2018 With the rise of Cyber Monday and deals extending through the end of December into January, modern shoppers will be out in force much earlier and later in the season and into the new year. Check out the trend of sale prices over the years … Continue reading 6 Post-Black Friday Tips for Merchants
Facebook’s Ad Platform Disapproves Of Black Friday Ads by Laurie Sullivan @lauriesullivan, (November 22, 2018) Facebook’s glitch in its system for buying online ads has experienced outages and high disapproval rates just days before one of the busiest online shopping days of the year. The glitch: Black Friday ads are being rejected by Facebook, according … Continue reading Facebook’s Ad Platform Disapproves Of Black Friday Ads
Expected winners include Best Buy and Macy’s while foot traffic declines will be seen at Chick-Fil-A, Wallgreens and Ace. Greg Sterling on November 21, 2018 at 1:07 pm Starting tomorrow major retailers are expecting a big uptick in online buying and in-store foot traffic, driven by discounting and the Black Friday shopping frenzy. Gravy Analytics has … Continue reading Data: Retailers that can expect to see Black Friday store visits and those that won’t
How Personalization Impacts A Brand’s Black Friday, Cyber Monday by Laurie Sullivan , Staff Writer @lauriesullivan, (November 22, 2018) Like the jingle of bells on Santa’s sleigh, the message of personalizing the experience for consumers who visit a brand’s website or conduct a search on the Google and the Bing engines rings loud and clear. Some … Continue reading How Personalization Impacts A Brand’s Black Friday, Cyber Monday
Here’s a final Black Friday checklist to keep yourself on track but in the end, be ready to adapt to rapid changes and roll with it. Kirk Williams on November 21, 2018 at 1:52 pm Welcome fellow eCommerce PPC laborer, to that annual moment of glory, reward, doom and failure. A weekend of highs and … Continue reading The Black Friday Ecommerce PPC doomsday checklist of dramatically epic proportion
Ben Duchesney — November 20, 2018 — November 20, 2018 I’m not ready for the holidays. Hot chocolate, old-man sweaters, ice skating with the family while pretending not to be frozen to the core–I’m all for it. Holiday marketing? Not so much. I swear, I just sent my Fourth of July email campaign. Black Friday … Continue reading Why You Should Starting Sending Your Black Friday Emails Now
Marketers should review their data to determine which tone and emotion resonates best with their key audience and tailor content accordingly. Kyle Henderick on November 15, 2018 With their Halloween decorations stuffed back in the closets, shoppers are turning their sights to the next big American shopping holidays: Black Friday and Cyber Monday. These … Continue reading Last minute email checklist for your impulsive Black Friday and Cyber Monday shoppers
