Andrew Lolk — November 15, 2017 Follow @andrewlolk — November 15, 2017 Black Friday is a special day for PPC. Normally, we’re able to launch new campaigns and carefully mold them into perfection so we can reap the rewards for months, if not years to come. Black Friday PPC is different. You have 24 hours … Continue reading Ultimate Guide to Dominating Black Friday PPC in 2017
Kevin George — November 9, 2017 Follow @imkevin_monk — November 9, 2017 November is here! It’s that time of the year, again! Black Friday – Cyber Monday is considered to be the busiest retail weekend of the year. For businesses and marketers, this is a great opportunity to draw maximum conversions out of their marketing … Continue reading Black Friday and Cyber Monday Email Inspirations to Ramp up your Sales
Chris Dunne — October 25, 2017 Follow @FeedbackExpress — October 25, 2017 DavidZydd / Pixabay Amazon was one of the first companies to offer Black Friday deals to UK customers in 2010 and last year they reported Black Friday to be the busiest sales day in the UK. This year, Black Friday is due to … Continue reading 4 Amazon Seller Tips for Black Friday Success
Competition during the holidays is fierce. Contributor Tony Toubia shares best practices to help you engage with your customers and ensure your brand doesn’t get lost in the noise. Tony Toubia on October 23, 2017 A lot of customers naturally have their sights set on the December holidays, when they can enjoy the … Continue reading Offers they can’t refuse: Strategies to stand out on Black Friday
Look at how consumers really feel about Black Friday and take their sentiments into account for your rest-of-the-season marketing. Columnist John Donnelly III shares social media insights related to the annual brick-and-mortar mainstay. John Donnelly III on November 29, 2016 at 11:06 am It’s almost hard to remember at this point, but it wasn’t long … Continue reading Lessons learned from Black Friday and Cyber Monday: Retailers must be open to change
The company also shared insights on mobile’s role in driving store visits on Black Friday last year. Ginny Marvin on November 23, 2016 Google is integrating Store Visits data into more AdWords reporting ahead of the holiday shopping surge. The search giant also shared findings on mobile search trends and store traffic patterns from … Continue reading Google beefs up Store Visits reporting in AdWords in time for Black Friday
Mobile devices drove 36 percent of sales but 55 percent of traffic. Greg Sterling on November 28, 2016 There were record e-commerce sales over the past weekend, as more consumers shopped online. However, the rise of mobile commerce is the larger and more interesting story. On Black Friday, mobile devices were responsible for roughly 36 percent of total … Continue reading Data: Mobile drives majority of Black Friday traffic, but PCs dominate sales
Marc Hummel — November 27, 2016 Follow @realmarchummel— November 27, 2016 Ecommerce sales for Thanksgiving and Black Friday 2016 saw a 5.5% increase in total AOV. Mobile conversion rates on Thanksgiving rose 115%. Read on for our analysis and complete ecommerce benchmark tables for Thanksgiving and Black Friday. To create this report, we analyzed more … Continue reading Thanksgiving + Black Friday eCommerce Metrics: AOV up 5.5%, Mobile Conversions up 115%
by Laurie Sullivan, Staff Writer @lauriesullivan, November 25, 2016 Do you feel like Black Friday lost its oomph? I actually purchased some items on sale two days before Thanksgiving. It almost feels like Black Friday week rather than Black Friday day. And I did it all in physical stores. This year I’m on the hunt … Continue reading The Meaning Of Black Friday
Irina Weber — November 25, 2016 Follow @irinaweber048— November 25, 2016 Black Friday is one of the best time of the year for the internet marketers. Almost all big companies provide discounts and big offers on seo tools, domains, hostings and other products. Black Friday is on the 25th of November this year but many … Continue reading 10 Best Black Friday Deals and Discounts on SEO Tools
