David Poole — November 25, 2016 Follow @mypinpad— November 25, 2016 Black Friday has gone from being a US-based novelty to one of the single biggest shopping events in the UK calendar. During this critical period, retailers will be optimising their online stores, making sure that they are secure and that they will be able … Continue reading 13 Times More Costly Than Fraud: Why False Declines Are the Real Threat to Black Friday Profits
Tag Archives: Friday
Email Drives In-Store, Online Holiday Shopping For Black Friday, Cyber Monday
by Jess Nelson, November 23, 2016 With Black Friday lurking just around the corner, have you tested your emails to make sure they render correctly on mobile devices? Nearly six in 10 Americans — 137.4 million individuals — are considering shopping this Thanksgiving weekend, according to the National Retail Federation’s (NRF) annual holiday consumer survey. … Continue reading Email Drives In-Store, Online Holiday Shopping For Black Friday, Cyber Monday
The shifting social landscape of Black Friday
What should retailers expect for this year’s Black Friday? Columnist Chris Kerns dives into the social data to uncover trends that will help marketers plan ahead. Chris Kerns on November 21, 2016 The holiday season is approaching, and along with it comes the busiest time of the year for retailers around the globe. Black Friday … Continue reading The shifting social landscape of Black Friday
Black Friday and beyond: Mobile strategies that keep on giving
As we head into the busy holiday shopping season, columnist Allan Haims discusses ways brick-and-mortar retailers can use mobile to impact their bottom line. Allan Haims on November 18, 2016 With Black Friday and the holiday shopping season around the corner, retailers are hoping for a fourth quarter that’s good to them, delivering sales … Continue reading Black Friday and beyond: Mobile strategies that keep on giving
Ready for Black Friday 2016? 3 critical e-commerce SEO configurations that help you avoid common issues
Columnist Aleyda Solis lays out critical tips for configuring your e-commerce website for SEO success this holiday season. Aleyda Solis on November 17, 2016 With the most important season for online retailers coming, it’s critical to make sure that your online store is optimized so you’re ready to make the most out of it. … Continue reading Ready for Black Friday 2016? 3 critical e-commerce SEO configurations that help you avoid common issues
Crafting the Perfect Black Friday Email Campaign
Mylène Blin — November 9, 2016 — November 9, 2016 Some things keep coming back faster than you expected them to. As soon as the summer heat starts to fade, stores magically become filled with holiday decorations… and suddenly, you’re thinking to yourself “oh, right, it’s that time of the year again…”. Yep, now’s the … Continue reading Crafting the Perfect Black Friday Email Campaign
It’s Time to Start Building Your Black Friday Emails
Nicola Faulkner — November 6, 2016 — November 6, 2016 There are lots of stories behind the history of Black Friday, but today it’s evolved into a major shopping event for both retailers and shoppers. This year Black Friday falls on 25th November, the day after Thanksgiving, with Cyber Monday following close behind – another … Continue reading It’s Time to Start Building Your Black Friday Emails
Black Friday Marketing: How Small Businesses Can Beat Big Box Stores
Brian Morris — November 1, 2016 Follow @psprint— November 1, 2016 You don’t have to own a zillion-dollar corporation to cash in on Black Friday sales; even though the Walmarts and Best Buys of the world seem to rule Black Friday with their volume and at-a-loss pricing strategies, they’re bound by limitations you don’t have … Continue reading Black Friday Marketing: How Small Businesses Can Beat Big Box Stores
Black Friday & Cyber Monday Email Examples to Boost Sales
by Kevin George Follow @imkevin_monkOctober 26, 2016 As the curtains are all set to fall for the month of October, marketers are all geared up to craft ‘amazingly creative’ emails that will set them at par from the rest this holiday season. No doubt, the email sending frequency will be increasing by leaps and bounds. … Continue reading Black Friday & Cyber Monday Email Examples to Boost Sales
The 5-Step Checkout Optimization Guide to Prep for Black Friday
by Allen BurtSeptember 16, 2016 We all know Black Friday as the opening of the Christmas shopping season and one of the crazies weekends to be a shopper and/or a store owner. Last year’s Black Friday saw 74.2 million shoppers. That’s like multiplying New York City more than 9 times, giving those people money and … Continue reading The 5-Step Checkout Optimization Guide to Prep for Black Friday
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