Chris Abraham — August 13, 2018 Follow @chrisabraham — August 13, 2018 As an influence marketer, you should aspire to become so much more than just pitcher. Cold calling might very well be where every bouncing baby salesman, saleswoman, PR agent, marketing professional, and talent agent start, but it’s not the goal. The goal is … Continue reading How to Win Friends and Influence Influencers
Carol Stephen — June 6, 2018 Follow @Carol_Stephen — June 6, 2018 How to Discover a Wealth of Friends with Social Media Hashtags Connect, Don’t Disconnect, on Social Media Lately, I’ve been hearing a lot about loneliness and isolation. And I got to thinking about social media. We’re all on at least one or more … Continue reading How to Discover a Wealth of Friends with Social Media Hashtags
Liz Kislik — February 5, 2018 Follow @lizkislik — February 5, 2018 Clients often ask me how to deal with tricky interpersonal relationships in the workplace. Two of the most challenging situations occur when a leader hires a friend or even the friend of a friend, or when a leader and a subordinate start a … Continue reading 10 Reasons It’s Risky to Be Friends with Your Staff
Kara Jensen — November 16, 2017 Follow @BopDesignSD — November 16, 2017 Scrolling single page websites, videos playing in the background, short-form content, pop-up calls-to-action, hamburger menus. These are just a handful of the B2B website design trends showing up across various brand websites. However, we all know that just because something is trendy doesn’t … Continue reading B2B Website Design Trends: Friends or Foes?
AI Knows What is Fake News, Even if Your FB Friends Don’t by Catherine Lu, Op-Ed Contributor, March 3, 2017 While fake news has always been around (e.g. urban legends), the 2016 U.S. presidential election invigorated the topic. According to a joint NYU and Stanford fake news study, fake pro-Trump stories were shared at least … Continue reading AI Knows What is Fake News, Even if Your FB Friends Don’t
Jonathan Bright — November 24, 2016 Follow @SoutherlyComms— November 24, 2016 Celebrity is dead. Long live the influencer. Until they become a celebrity. Then they’re dead again. I was at a conference last night entitled The Power of Influencer Marketing, hosted by Youzz, an online marketplace that matches brands with relevant influencers, and where a … Continue reading How to Win Friends with Influencer People
by Danny GoodwinOctober 7, 2016 Are you responding to your customers’ tweets on Twitter? If not, you could be losing out on revenue and loyalty, according to a new Twitter study. Twitter’s study examined three industries – airlines, quick-service restaurants, and telecoms – and found that brands that were responsive to tweets from customers were … Continue reading Twitter & Customer Service: Friends With Benefits
by Michael LambourneAugust 6, 2016 Relationships are the building blocks for happiness in life, but will also largely determine the success of your SEO and online marketing content promotion campaign. Whether you want to build backlinks or increase the social shares for your new post, you will need a lot of good relationships. Real relationships, … Continue reading The Digital Guide to Winning Friends and Influencing People
by Renee DeCoskey June 29, 2016 Follow @writingreneeJune 29, 2016 Facebook CEO Mark Zuckerberg. Source: Flickr – License: C.C. by SA-2.0 Changes are coming to your Facebook news feed. Facebook announced on Wednesday that news feeds would begin focusing more on content from friends and family rather than brand pages. As Lars Backstrom, Engineering Director … Continue reading News Feed Values: Facebook Says Friends & Family First in New Update
by Wendy Lindars May 3, 2016 Follow @enx2marketingMay 3, 2016 Just as web designers and SEO specialists can go head to head on issues, the same can be said about PPC and SEO people. For those who don’t know, PPC is short of pay-per-click campaigns. These are the ads that you see on search engines … Continue reading PPC vs. SEO: Why Can’t They Be Friends?
